Apple on Track for Strong Holiday Sales for AirPods, IPhone 12, Analyst Says

Apple  (AAPL) – Get Report is likely to see the AirPods and IPhone 12 flying off the shelves this holiday shopping season, a Wedbush analyst said Wednesday. 

Shares of the Cupertino, Calif.-based tech giant were up nearly 1% to $116.15 on Wednesday morning.

Analyst Daniel Ives, who has an outperform rating on Apple with a $150 price target, said that “as we head into Black Friday and the start of holiday shopping season we are seeing a surge of consumer demand for Apple’s AirPods Pro with some good discounts on the horizon.”

Ives estimates that Apple will sell sell roughly 18 million AirPods during the course of the next month and is on pace to yet again be “a clear star” of Black Friday and the holiday season.

“We estimate that Apple is on pace to sell over 90 million AirPods units in 2020 and is now on a trajectory to potentially reach 115 million units in 2021 with a new version slated to be unveiled in the April/May 2021 timeframe,” Ives wrote in a note to investors.

The analyst said that his recent Asia checks this week have been incrementally bullish around iPhone 12 demand both domestically and in China.

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