At OPPO INNO DAY 2020, Tony Chen, OPPO Founder and CEO, pointed out that OPPO is determined to pursue virtuous innovation and create more great products through its 3+N+X technology development strategy. OPPO believes in “Technology for Mankind, Kindness for the World” that the purpose of corporate innovation should be people.
Tony Chen said, “OPPO uses technology to empower people to capture the beauty around them and to unleash their imagination of the future; thereby helping everyone get the best out of life. Accordingly, we decide to set forth the 3+N+X technology development strategy for OPPO’s long-term development.”
The “3” refers to the three underlying technologies, namely hardware, software and services technologies, which help OPPO to bring an integrated smart life to users worldwide. “N”, represents a number of OPPO’s essential capabilities, including AI, security and privacy, multimedia, and interconnectivity. Lastly, “X”, refers to the leading-edge and differentiated technologies and strategic resources such as the flash charge technology that foster innovation and greatly improve user experience.
“It’s important to build technical capabilities, but it’s even more important to innovatively integrate them. OPPO believes we should bring the benefits to users, and leave all the complexity to us,” said Levin Liu, OPPO Vice President and Head of OPPO Research Institute, in his keynote speech.
Announcing Three Concept Products, OPPO Defines Future Technological Exploration
During the event, OPPO also introduced three concept products, which demonstrated all-new possibilities of human-tech interaction and exploration of future technology.
The OPPO X 2021 rollable concept handset is the latest achievement of OPPO’s R&D in flexible display and structural stacking, bringing users more natural interactive experience. The concept handset features OPPO’s three proprietary technologies, including the Roll Motor powertrain, 2-in-1 Plate, and self-developed Warp Track high-strength screen laminate. They lead to a continuously variable OLED display that measures as small as 6.7 inches and as large as 7.4 inches, which allows users to adjust the size of the display based on actual needs.
OPPO AR Glass 2021 fully manifests the “leap” in OPPO’s exploration of the digital world. Adopting the brand-new split design, OPPO AR Glass 2021 is compact and ultra-light; the device is nearly 75% lighter than its predecessor. As for the core components, OPPO AR Glass 2021 is built with the Birdbath optical solution, enhancing the immersive experience.
Also, OPPO AR Glass 2021 features diverse sensors, including stereo fisheye camera, one ToF sensor, and one RGB camera. They can not only support a number of natural interactions, including interactions via smartphone, gesture-based interactions, and spatial localization, but also complete the three-dimensional spatial localization calculation within milliseconds, achieving precise localization and offering users real and natural experience of spatial interaction in the AR world through constant update and feedback of real-time position of the user within the space.
The CybeReal AR application powered by real-time, spatial calculation technology enables high-precision localization and scene recognition, and is supported by OPPO’s three core technologies, including accurately reconstructing the world to the centimeters, real-time high-precision localization, and OPPO Cloud, enriching user’s perception and understanding of the real world.
OPPO INNO DAY has been successfully held in two consecutive years. Tony Chen stressed at the conference that OPPO hopes to create a world of kindness through virtuous innovation. Inspired by Technology for Mankind, Kindness for the World, OPPO integrates technological innovation with a human touch in order to give users value by offering personalized technology that is appropriate and relevant. Going forward, OPPO will continue to collaborate with partners, illuminating the future of humane technology.
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OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales center in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 12 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Unites Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
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