Microsoft doubles down on cloud data with new products, makes new appeal to Amazon’s rivals
Microsoft is rolling out new cloud technologies for wrangling, protecting and analyzing large amounts of corporate data, escalating its competition with Google, Snowflake and Amazon in the $25 billion global market for data analytics and business intelligence.
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Microsoft CEO Satya Nadella introduces the company’s new cloud data products. (Screenshot via webcast)
Microsoft said its previously announced Azure Synapse Analytics technology is now generally available, with capabilities including data warehousing, artificial intelligence, security and compliance. The company also announced a preview of a new product, Azure Purview, which automatically discovers data across cloud platforms, on-premises servers and online applications.

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Speaking via video at a virtual event, Microsoft CEO Satya Nadella made an apparent appeal to Amazon’s competitors, without mentioning the company by name. Nadella said it’s important to be able to trust not just a vendor’s technology capabilities and but also its “business model alignment”