Why The iPhone 12 Pro Can’t Have Apple’s Best Camera

Sometimes, the best smartphone features are reserved almost inexplicably, for the largest models. However, a new report reveals one possible reason why the regular iPhone 12 Pro misses out on Apple’s best camera.

MORE FROM FORBESGoogle Just Gave You A Big Reason Not To Buy A Pixel 5

Pro Max but, unfortunately for those with smaller hands, only the larger model gets Apple’s best camera hardware. Now, a recent teardown by iFixit reveals one very good reason behind this decision. It simply won’t fit.

On paper, the iPhone 12 Pro and Pro Max main cameras look almost the same. Both offer 12-megapixel sensors paired with  f/1.6 lenses but, as iFixit’s recent teardown shows, Apple has given the Pro Max model an improved version with a 47 percent larger sensor as well as Apple’s latest

Read More

Apple’s own 5G ‘iPhone 13’ modem may be used in iPad Pro

Supply chain sources suggest Apple’s plans to make its own mmWave 5G modem for the next iPhone, are sufficiently advanced that it may also use them in a 2021 iPad Pro.

Following recent rumors that Apple will release an OLED iPad Pro in the second half of 2021, new reports suggest that the device may gain 5G. Specifically, two separate reports claim that 5G systems are expected, and that Apple’s may use its own 5G modem in the iPad Pro.

A 5G iPad Pro has previously been rumored, with reports that its production was pushed back to early 2021 because of coronavirus delays. Now the claim is that whether or not that model arrives, Apple is planning an iPad Pro that will feature its own design of 5G modem.

According to one report in Digitimes, the supply chain is expecting to see an increase in demand for 5Gmm Wave

Read More

Kuo: Apple’s major product lines enjoy healthy demand in Q4, but AirPods shipments muted

TF Securities analyst Ming-Chi Kuo in a note to investors on Tuesday reported stronger than expected demand for the tech giant’s major device lines, including high-end iPhone 12 Pro and iPhone 12 Pro Max models.

According to a recent survey, demand for Apple’s top-tier iPhone 12 models, the new iPad Air, Apple Watch Series 6 and SE, and M1 MacBook models is better than expected moving into the lucrative holiday season, Kuo said. The analyst references a number of previous predictions regarding future products, including new M1 MacBook Pro variants and “AirPods 3.”

The analyst is tracking positive momentum for Apple’s important iPhone business despite lower than expected demand for iPhone 12 and 12 mini, with increased interest in the high-end iPhone 12 Pro and 12 Pro Max picking up the slack. Those trends should carry forward into the first half of 2021 and toward an anticipated refresh cycle

Read More

Review: Apple’s iPhone 12 Pro Max is a lot of smartphone, and not for everybody

The iPhone 12 Pro Max is more than just the largest model in the 2020 iPhone collection, with the super-sized smartphone boasting better battery life and even camera specifications that improve on what the iPhone 12 offers.

iPhone 12 Pro Max – display, design, and size

The external appearance of the iPhone 12 Pro Max matches the rest of the iPhone 12 family, with flat sides that produce more defined edges to the stainless steel body, as well as making it closer in style to the iPad Pro lineup. Along with the stronger chassis, Apple is also employing its toughened Ceramic Shield glass to the front and back for added durability, with the rear also sporting a textured matte glass effect.

The stainless steel band of the Pacific Blue iPhone 12 Pro Max

The stainless steel band of the Pacific Blue iPhone 12 Pro Max

Continuing the durability theme, Apple has also improved its water resistance over the previous

Read More

What Moved Apple’s Stock This Week

At the midpoint of the fourth quarter of 2020, Apple shares moved lower during this week. Here is a recap of the recent events that could have driven the stock lower.

Where Wall Street currently stands

Much has happened in the markets lately, but one thing has not changed: consensus bullishness towards Apple. Here is what Wall Street analysts have been saying about the company and its shares.

  • From the bear side, Goldman Sachs’ Rod Hall believes that Apple “expects just single digit growth for iPhone in Q1, which he said would be below the high 20s percentage growth needed to keep up with last year’s Q4 plus Q1 cycle”. He continues to believe in the “weaker 5G iPhone cycle rather than the ‘Super Cycle’ expected by consensus”.
  • From the bull side, Andrew Uerkwitz seems excited about the M1 chip that powers the couple of Mac models that Apple has
Read More

Apple’s Craig Federighi and Johny Srouji Describe the Genesis of the M1 Chip while Microsoft Reveals their own ‘Pluton’ Processor


Yesterday Patently Apple posted a report titled “Apple goes on a Media Blitz to Defend their coming iOS 14 Privacy App that is currently under attack by Advertisers & Facebook.” Both Apple’s Jane C. Horvath, Senior Director, Global Privacy and Craig Federighi, Apple’s SVP of Software Engineering took their stance on privacy public big time as they begin to prepare for an antitrust lawsuit filed by the very ad forces want to kill Apple’s iOS 14 “App Tracking Transparency,” feature set to launch in early 2021.


Hours after our report, an article by Ars Technica surfaced focusing on the story behind Apple’s new M1 processor that caused a stir when Apple’s SVP Software Craig Federighi caused a bit of a stir about the possibility of Windows running natively on the M1. How realistic is that is that possibility? We briefly touch on that later in the report. 


To be sure

Read More

M1 Macs deliver Apple’s first support for USB4

The first Apple Silicon chip used in a Mac, the M1, implements Apple’s first custom controller for USB4 and Thunderbolt 3 and delivers the platform’s first systems meeting the new USB4 specification. Notably, Apple has brought USB4 to market about a month after Intel’s own 11th Gen Tiger Lake processors for PC notebooks.

Apple Silicon’s first with USB4 is a sign of things to come

[Note: the original version of this article incorrectly stated that Apple had brought USB4 to market ahead of Intel; a correction by Ryan Smith of AnandTech noted that some PCs have already shipped with Intel’s TL chips. Smith stated that Dell began delivery of systems supporting USB4 in the first week of October.]

M1’s support for USB4 isn’t exactly an earthshaking leap on the same level as Apple’s custom GPU, Neural Engine, or the Unified Memory Architecture of its new M1 System on

Read More

Apple’s New App Store Move Changes the Game for Indie App Developers

a close up of a toy: Apple's New App Store Move Changes the Game for Indie App Developers

© Rob Hampson/Unsplash
Apple’s New App Store Move Changes the Game for Indie App Developers

Watch for more app developers to get serious about their side hustles.


Load Error

Apple’s reduced commission rates for small businesses could unleash a new wave of creativity in its app marketplace, according to developers, who predict the new revenue will allow independent apps to add new features or hire new employees.

The tech giant this week announced that it would slash its App Store commission by half, to 15 percent from 30 percent, for iOS developers who qualified for a new program on small businesses. Those eligible include any developer new to the App Store, as well as developers who made up to $1 million in annual sales in 2020 for all their apps.

The move is a “huge deal” for small developers, says Charlie Chapman, an iOS developer who created the Dark Noise

Read More

Apple’s secret weapon in AR is right in front of us

Sometime in the not-too-distant future, Apple will reportedly unveil an augmented- or mixed-reality headset. Apple hasn’t discussed any headgear yet. But augmented reality is alive and well on the iPhone — and it’s getting better fast. 

People Detection recognizes people and measures distance, using AR tech. 

© Scott Stein/CNET

People Detection recognizes people and measures distance, using AR tech. 

Apple began its AR journey in 2017, making a splash with virtual Ikea furniture and realistic-looking outdoor Pokemon Go battles. This year, I’ve been standing on street corners scanning fire hydrants with Apple’s new iPhone 12 Pro. I’ve mapped my house’s interior. I’ve navigated lava rivers on my floors.

In many ways, Apple’s depth-sensing lidar sensor on the latest iPhones and iPads, with its advanced 3D-scanning possibilities, feels like the backbone of the Apple headsets of the future.

Facebook, Microsoft and Magic Leap are already exploring goggles and glasses that aim to blend the virtual

Read More

Apple’s App Store Concession Will Hardly Affect Its Bottom Line

20201119_App_Store_Program_IBT Estimated share of developers eligible for Apple’s reduced commission and their share of total App Store revenue Photo: Statista/IBT

In its ongoing battle with app makers over App Store commissions, Apple extended an olive branch to the developing community on Wednesday. The company announced the App Store Small Business Program, which will reduce the disputed commission Apple charges on paid apps and in-app purchases from 30 to 15 percent for developers earning less than $1 million a year.

Having long defended its commission policy as industry-standard, Apple appears to have found a way to appease the vast majority of its developer base without making concessions to those pushing hardest for change, namely Fortnite maker Epic Games, Spotify, and other app publishers certainly too big to qualify for the cut.

At the same time, what sounds like a big concession to make on Apple’s part will likely have a very limited

Read More