Founder + Creative Director at Gallery Design Studio NYC, award-winning B2B communication design agency.
In my work, I’ve found that many business-to-business (B2B) technology companies struggle to maintain updated sales approaches. One major factor? In a typical B2B tech company, six to eight people are actively involved in a purchasing decision. Selling to that many people at once is a challenge!
Marketing specialists, including 71% of B2B marketers, use videos to efficiently welcome, educate and engage prospects, as well as new and existing clients. Making great videos, however, takes some thought, a lot of preparation and a little creativity.
Several challenges await anyone creating videos in the B2B tech sphere. You must identify content your clients and prospects need, take time to craft great videos, communicate value propositions, capture audience attention and track how effective your videos are to ensure your approach works. It sounds like