Stephen Curry Makes Big Revelations About ‘Curry Brand’


  • Stephen Curry and Under Armour teamed-up for the creation of “Curry Brand”
  • The two-time NBA MVP spoke candidly about his first legacy brand
  • Curry Brand’s first sneakers will be officially launched on December 11

Golden State Warriors superstar Stephen Curry has spoken about the true essence and aim of his new brand.

On Tuesday, Under Armour has officially announced “Curry Brand.” Empowered by the renowned sports apparel company, the sportswear line is “a legacy brand” synonymous with Nike’s Jordan brand.

While Curry brand will traverse a wide-range of products such as footwear, apparel, and accessories, the three-time NBA champ assures that it wouldn’t be solely focused on selling and promoting his name.

In his statement on the company’s official site, Curry revealed that the brand will be his and his family’s medium to reach out to the community.

“I grew up doing a lot of things

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10 Tips and Tricks for Your Brand New PS5

Illustration for article titled 10 Tips and Tricks for Your Brand-New PS5

Photo: Sam Rutherford/Gizmodo

Congratulations on getting yourself a brand-new PlayStation 5! After making all of your friends incredibly jealous, it’s time to dive into everything this next-gen console has to offer. Here are 10 tips and tricks for making the most of your PS5.

1. Avoid screenshot spoilers

The PS5 can hide screenshots sent your way if they show gameplay from beyond the point you’ve reached, or include something flagged by the developer as a potential spoiler. To make sure you’re protected, open Settings from the cog icon in the top right corner of the interface, then choose Saved Data and Game/App Settings, then Spoiler Warnings.

2. Save the DualSense battery

By default, the new DualSense controllers that accompany the PS5 are set to never turn themselves off. If you open up Settings from the cog icon in the top right corner of the main

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Stephen Curry, like Michael Jordan, has his own brand now

Stephen Curry has now reached Michael Jordan levels of marketability, as Under Armour announced the launch of the new “Curry Brand” on Monday.

The new line is intended to rival Nike’s Jordan brand and will launch this week with basketball and golf apparel. According to CNBC, the line will unveil some shiny new basketball shoes that are oh-so-conveniently dropping just in time for the holiday shopping season, a point highlighted by Under Armour chief executive Patrik Frisk.

“We wanted to make sure we did this as close as possible to the NBA season finally launching … and the fact that we’re launching in between Black Friday and the holidays we think is very opportune,” Frisk told CNBC.

Curry told Sports Illustrated the brand will be investing in youth sports across the country.

“We are starting with over a $1 million investment to people, programs, products and places — so that

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The Washington Post’s brand studio adds immersive audio to its suite of innovative storytelling capabilities

WP BrandStudio has launched a new immersive audio experience, expanding its storytelling capabilities for brands. With this approach to audio, the studio is focused on building memorable and distinguishing campaigns for the travel and hospitality industry that go beyond establishing visual identities to add emotional value and connection. Working with VISIT FLORIDA, the state’s official tourism marketing corporation, the studio has created an interactive audio experience called “The Sounds of Florida.”


“Americans are investing more of their time with audio, listening an average of nearly four hours each day. We continue to explore immersive storytelling formats, just like The Post newsroom, to help elevate a brand’s message and drive engagement with that growing population,” said Denise Burrell-Stinson, Head of WP BrandStudio. “For those craving a getaway or planning a visit to Florida, the program for VISIT FLORIDA showcases the state’s rich culture and views and puts the power in readers’

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This Common LinkedIn Mistake Could Be Fatal to Your Brand. Do This Instead

LinkedIn is a pretty great tool for building out your professional network. Every day, millions of people connect, find jobs, and even discover new customers. Unlike other social media platforms, LinkedIn is more focused on professional relationships, and as such, it avoids many of the pitfalls of Facebook and Twitter.

If you use LinkedIn well, it can be a fantastic resource for finding your next job or landing a new customer. The problem is, many people aren’t using it well. Quite to the contrary, many people use LinkedIn in a way that probably hurts them more than they think.

The problem is that LinkedIn helps you find people who might be in the same network based not only on their personal connections, but based on their work history, job roles, and even skills. That’s great, but if you’re prospecting on LinkedIn based on that information, you still have to do

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America’s unique brand of entrepreneurism is, and always has been, a source of hope for the future

Many of us started the new decade with high hopes and renewed aspirations, and instead, this year delivered a devastating blow. For all the setbacks and losses we’ve experienced, a brighter future remains. We can still look forward to a thriving entrepreneurial environment and fruitful innovations that can continue to improve lives and open new opportunities and horizons.

From afar, the state of American entrepreneurialism seems like a Jackson Pollock painting — messy, disorganized and without a central intent or focus. In one slice of the country, there may be a new and flourishing entrepreneurial endeavor, and yet that same company and idea might be illegal in a different part of the country. America has one the of the highest startup failure rates across the globe, yet we produce the greatest share of the world’s “unicorn startups” — private companies that are deemed highly-valued and successful, such as Facebook, Amazon

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Meet Xor, the Lux Phone Brand Shunning The Tech Arms Race

“We don’t want to get mixed up in a technological arms race,” Hutch Hutchison, vice president of design and co-founder of phone startup Xor, told me about the unusual Xor Titanium phone, a new luxury device expected to launch early in 2021. The technological arms race, as Hutchison refers to it, is the backbone of the annual upgrade cycle followed by Samsung, Apple, and most other big-name brands, and arguably drives regular new purchases.

Related Black Friday Sales
Hutch Hutchison, vice president of design and co-founder of Xor

To avoid the arms race, the Xor Titanium is the least technologically advanced phone I’ve discussed in a while, to the point where it doesn’t even have Bluetooth on board. So if tech isn’t the reason to buy, what is? Hutchison doesn’t see the phone as a challenger to the smartphone, but as a tactile, personal product people will buy with their

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3 Strategies To Grow Your Ecommerce Fashion Brand in 2021

7 min read

Opinions expressed by Entrepreneur contributors are their own.

In the increasingly competitive world of fashion ecommerce, one thing is certain — the industry is set for meteoric growth. 

Despite the coronavirus impacting global supply chains, the online fashion e-commerce market is still slated to grow at a CAGR of 11.5 percent for the next three years, largely due to an increase in online spending and improved consumer choice. 

This represents an opportunity for ecommerce fashion brands to knuckle-down and ramp up marketing to capitalize on this growth and enter 2021 in a position of strength. 

Focus on a clear mission and vision

Let’s face it. The vast majority of fashion brands look to achieve mass-market appeal by offering a large product range that targets a wide range of customers. However, though this is certainly possible for large brands with well-established design, manufacturing and distribution

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4 Digital Marketing Lessons To Scale Your Brand in 2021

Entrepreneur Kody White and success coach Bismarck Ebiweh share their insights about digital marketing in 2021 and beyond

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.

4 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

Perhaps it’s too early to say ‘business as usual’, but there’s no denying the fact that brands are slowly but surely putting the falls and fears of 2020 behind them. Leading entrepreneur Kody White and success coach Bismarck Ebiweh share their expertise on prominent digital marketing trends. With another year slowly making its way to us, they share with us five digital marketing lessons to help you scale up your brand in 2021.

Digital marketing trends for 2021

White pointed out the growing significance of UX

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Huawei Selling Honor Phone Brand in Face of US Sanctions | Business News

By JOE McDONALD and ZEN SOO, AP Business Writers

BEIJING (AP) — Chinese tech giant Huawei is selling its budget-price Honor smartphone brand in an effort to rescue the struggling business from damaging U.S. sanctions imposed on its parent company.

The sale announced Tuesday is aimed at reviving Honor by separating it from Huawei’s network equipment business, which Washington says is a security threat, an accusation Huawei denies. It is under sanctions that block access to most U.S. processor chips and other technology.

Huawei Technologies Ltd.’s announcement gave no financial details but said the company will have no ownership stake once the sale is completed. Huawei will retain its flagship Huawei smartphone brand.

The buyer is a state-owned company in Shenzhen, the southern city where Huawei is headquartered, and a group of Honor retailers. Earlier news reports on rumors of a possible sale put the price as high as 100

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