Tapping overlooked marketing data to drive business growth

marketing
Credit: CC0 Public Domain

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between the data companies create and the productive use of that data.


The study, forthcoming in the the Journal of Marketing, is titled “Capturing Marketing Information to Fuel Growth” and is authored by Rex Du, Oded Netzer, David Schweidel, and Debanjan Mitra.

Digital home assistants and wearables have become more popular than ever, collecting detailed information from consumers. In addition to the data explosion, the public offerings of Palantir and Snowflake highlight the rise of companies focused on big data analytics. Yet, despite enterprise leaders’ and researchers’ optimism in the potential that data holds, there is still a disconnect between the volume of data created and the ability of organizations to harness that potential to

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RPA Market 2020 : Business Opportunities, Current Trends, Challenges & Global Industry Analysis by 2026 with Top Countries Data

The MarketWatch News Department was not involved in the creation of this content.

Dec 02, 2020 (The Expresswire) —
“RPA Market” Research Report 2020-2026 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical and futuristic cost, revenue, demand, and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This RPA Market study provides comprehensive data that enhances the understanding, scope, and application of this report. The Report Contain 132 Pages With Detailed Analysis.

COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.

Final Report will add the analysis of the impact of COVID-19 on this industry.

TO UNDERSTAND HOW COVID-19 IMPACT IS COVERED IN THIS

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DXC Technology and Microsoft help companies address rapidly evolving business challenges

DXC Technology announced an expanded strategic collaboration with Microsoft to deliver a more personalized, intelligent, secure and modern workplace experience to help companies to address rapidly evolving business challenges and customer and employee needs.

DXC and Microsoft are joining forces to deliver a solution and suite of services that will help companies to empower their employees with a modern workplace experience and to ensure customers’ employees can seamlessly and securely work anytime, anywhere and on any device.

Called DXC MyWorkStyle, DXC brings the largest install base of workplace customers and the blueprint for the modern workplace experience. As part of the collaboration, Microsoft and DXC will work together to co-develop and deliver the solution, leveraging artificial intelligence and machine learning from millions of data points to create a modern workplace experience.

DXC and Microsoft will bring together leading technology, engineering talent and architects to enhance the DXC MyWorkStyle platform. The

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Anie Akpe: Breaking Barriers for African Women in Technology and Business

Our current series features interviews by a character named Spiffy, with founders working on the United Nations Sustainable Development Goals. For December, the focus is on SDG 5 – Gender Equality and SDG 10 – Reduced Inequalities. There is so much at stake, so let’s see what’s being done!

Hi everyone! I’m Spiffy, your interplanetary journalist reporting from Planet Earth with an eye on entrepreneurs making a difference on climate change. Today I’m interviewing Anie Akpe, founder of African Women In Technology.

Spiffy: Hi Anie, I’m quite excited to hear about your work! Can you tell me what challenges you have uncovered and how you’re trying to address them?

Anie: Thanks so much for having me, Spiffy! Did you know that women play a major role in growing Africa’s economy through entrepreneurship?

Spiffy: Really?

Anie: Yes! Women’s contribution to business in the areas of craft, agriculture, personal services and retail

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Happy 100th Birthday To The Consumer Technology Industry! Part 4: The Birth Of A Business

This week we’re celebrating the 100th birthday of the consumer technology industry with the story behind how our business came to be and of those responsible for creating it. You can read Part 1 here, Part 2 here, and Part 3 here.

Harry Phillips Davis

Dr. H.P. Davis was unusually excited when he bounced into his office in the Westinghouse Electric & Manufacturing Company’s sprawling 92-acre complex in East Pittsburgh bright and early on Thursday morning, September 30, 1920. In the bookish VP’s coat pocket was a clipping of the Horne’s Department Store radio set ad from the previous evening’s newspaper.

Davis bade his secretary a chipper “Good morning!” then, without missing a beat, told her to “ask Frank to come in.” She knew her boss was referring to Frank Conrad, Westinghouse’s sudden resident radio star.

When Conrad arrived, Davis pulled the Horne newspaper clipping out of his pocket, and

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Paints and Coatings Market Checkout Latest Innovations and Business Opportunities | Forecast 2029 | 3M Company, BASF SE

The MarketWatch News Department was not involved in the creation of this content.

Dec 03, 2020 (WiredRelease via Comtex) —
A consciously conceived and designed business intelligence report titled Global Paints and Coatings market 2020 by Manufacturers, Type, and Application, Forecast to 2029 by MarketResearch.biz discloses a succinct analysis of the regional spectrum, market size, and revenue forecast about the market. This report sheds light on the vital developments along with other events happening in the global Paints and Coatings market which is marking on the enlargement and opening doors for outlook growth in the coming years.

This is the latest report, covering the current COVID-19/Corona Virus pandemic impact on the market which has affected every aspect of life globally. This has brought along several changes in market conditions and the Business areas. The rapidly changing market scenario and initial and future assessment of the impact are covered in the

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Pigment raises $25.9 million to ‘reboot the spreadsheet’ with next-gen business forecasting

Pigment, which is setting out to “reboot the spreadsheet” and give businesses a “multidimensional view” of their data with its platform, has raised $25.9 million in a series A round of funding led by Blossom Capital.

Founded out of Paris in 2019, Pigment touts itself as a business forecasting platform that circumvents the limitations of “error-prone” spreadsheets and inflexible software to bring a “new standard” to planning and modeling. The platform is still in closed beta, though the company claims to have secured some undisclosed high-profile clients, including a major European bank and pre-IPO startups.

Pigment’s founding team includes co-CEOs Eléonore Crespo, a former financial analyst at Google who later joined Index Ventures as an investor, and Romain Niccoli, cofounder and former CTO of advertising tech giant Criteo.

Incumbents

Pigment is entering a space occupied by some long-standing incumbents, including Anaplan, Workday (which acquired Adaptive Insights in 2018), and trusty

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This Year’s Top 10 Business Books Will Help You Chart A Successful Future

In case you’re worried about what to get the boss for the holidays, worry no more! Here is my annual top 10 list of the best business books of the year. There is something here for everyone—books on leadership, HR, motivation, marketing and, of course, customer service and experience. If you’re wondering if these books are ranked in a specific way, the answer is no. They just happened to be stacked on my desk in this order. So, here are my favorite books from 2020:

1.      Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott (Portfolio/Penguin) – You don’t have to be a sports team or a celebrity to have fans. This book provides a step-by-step guide on how to turn a typical customer into a raving fan. There are plenty of entertaining yet

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Thermal Spray Coatings Market Checkout Latest Innovations and Business Opportunities | Forecast 2029 | Praxair S.T. Technology Inc, Oerlikon Metco

The MarketWatch News Department was not involved in the creation of this content.

Dec 02, 2020 (WiredRelease via Comtex) —
A consciously conceived and designed business intelligence report titled Global Thermal Spray Coatings market 2020 by Manufacturers, Type, and Application, Forecast to 2029 by MarketResearch.biz discloses a succinct analysis of the regional spectrum, market size, and revenue forecast about the market. This report sheds light on the vital developments along with other events happening in the global Thermal Spray Coatings market which is marking on the enlargement and opening doors for outlook growth in the coming years.

This is the latest report, covering the current COVID-19/Corona Virus pandemic impact on the market which has affected every aspect of life globally. This has brought along several changes in market conditions and the Business areas. The rapidly changing market scenario and initial and future assessment of the impact are covered in the

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Laserfiche Showcases the Latest Cloud Solutions Enabling Remote Work and Business Continuity at GITEX Technology Week 2020

DUBAI, United Arab Emirates, Dec. 3, 2020 /PRNewswire/ — Laserfiche  — the leading global provider of intelligent content management and business process automation, will showcase the latest developments in SaaS content services platform technology accelerating the Middle East’s digital transformation as virtual exhibitors at GITEX Technology Week 2020. Attendees will learn the benefits of using Laserfiche to increase remote collaboration capabilities establish long-term business continuity and build an effective digital workplace during major disruptions such as COVID-19. The largest technology show in the region, GITEX will take place Dec. 6-10, 2020, both in-person at the Dubai World Trade Centre and as a virtual event.

“GITEX has always been a valuable opportunity for Laserfiche to showcase the latest solutions and customer stories,” said Laserfiche Account Manager for the MENA region Anson Wong. “We are excited to share content management, remote work and process automation solutions, as well as

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