More value for most buyers

Unless you’ve been living under a rock, you know that there’s a new iPhone series out. Apple’s yearly refresh draws more attention than almost all other phones combined and sets the trend for where the smartphone industry is headed. This year, the phone brings a significant design refresh, updated internals, and additions like 5G.

I’ve been using the iPhone 12 for almost two weeks now, enough time to understand where the phone excels, and where it does not. So when my colleague David published his exhaustive review of the iPhone 12 Pro and later the regular iPhone 12, it really got me thinking.

Our verdict: Apple iPhone 12 Pro review

David posits in his reviews that Apple hasn’t made many significant changes with the iPhone 12 Pro, but also that the iPhone 12 is rather awkwardly placed in the lineup. Now, I’m not entirely disagreeing with him — four very

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Ad buyers break down the biggest platforms and media companies: 2020

  • 2020 has been a tough year for the advertising industry as marketers grapple with an economic downturn and new consumer habits like the rise of e-commerce and streaming TV.
  • Business Insider talked with 14 media buyers about the media companies and platforms that are winning advertisers’ budgets this year.
  • They include companies that are just starting to build ad businesses like Instacart and TikTok and traditional media companies like NBCUniversal and Condé Nast that are giving advertisers flexibility.
  • Visit Business Insider’s homepage for more stories.

After the pandemic halted ad spending, advertisers are starting to spend again — and tried-and-tested platforms and media companies that can show a return on ad spending are reaping the benefits.

Social media platforms like Facebook and Snap have benefitted because they let advertisers quickly turn ad spending on and off and test different messages.

Other companies like Amazon and Instacart have capitalized on the

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Why Enabling Buyers to Buy Is the Future of B2B

Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway. That moment of hesitation before the acceleration can feel like more than a mere second.

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. An unsettling time. There is certainly an acceleration about to happen. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic.

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Our very own Center for Buyer Insights ongoing Buyer Outlook Insights Study, a qualitative versus quantitative surveying approach, shows similar findings. Here is a brief window into what this sounds like:


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Enterprise technology buyers and COVID-19

(© Chansom Pantip – shutterstock)

It is undeniable that the impact of the COVID-19 pandemic on the enterprise has been significant. The pace at which structural changes are occurring across economies and in the workplace is placing significant pressure on leadership to both be agile in their ability to respond, but also have the foresight to anticipate what may come next. 

At the centre of all this change are technology buyers. COVID-19 has shone a light on the importance of digital investment, with companies making purchasing decisions and developing projects at an unprecedented speed. The problems are multi-faceted, ranging from supporting newly distributed workforces, to adapting service offerings for customers with new demands. 

We at diginomica have spent the past few months speaking to dozens and dozens of buyers about their experiences during the pandemic, trying to get an understanding of their agenda, challenges and where they are prioritising their

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Emerging-Market Dip Buyers Can’t Wait for U.S. Election Results

(Bloomberg) — The risks across emerging markets would be enough to occupy the minds of traders even in a normal week — from debt sustainability and increased fiscal pressures to rising Covid-19 infection rates and geopolitical tensions.

a group of people standing in front of a crowd: Commuters wear protective masks inside the Luz train station in Sao Paulo, Brazil, on Thursday, Oct. 8, 2020. Brazil reported 31,553 new cases Wednesday, pushing the total to 5,000,694, as mishmash quarantine measures continue to fade.

© Bloomberg
Commuters wear protective masks inside the Luz train station in Sao Paulo, Brazil, on Thursday, Oct. 8, 2020. Brazil reported 31,553 new cases Wednesday, pushing the total to 5,000,694, as mishmash quarantine measures continue to fade.

But none of these will come close to capturing their attention as much as the result and aftermath of Tuesday’s U.S. election and what it means for global risk appetite.


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Gauges of developing-nation stocks, currencies and local bonds had their worst weekly performance in more than a month in the five days through Friday as concerns over an unclear or contested outcome grew amid a surge in Covid-19 infections and record early voting.

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Genesis’ quest to win buyers from Mercedes-Benz and BMW

  • Genesis is still a relatively new luxury brand and suffers from a lack of brand recognition, despite producing cars of stellar quality.
  • After reviewing the GV80 luxury SUV, Business Insider sat down with Genesis CEO of North America, Mark Del Rosso to learn more about the brand’s progress.
  • The GV80 might be Genesis’ first SUV, but Del Rosso said that the company is “filling out the lineup.”
  • Visit Business Insider’s homepage for more stories.

Genesis has an unusual problem. 

In the various times I’ve gotten behind the wheel of one of its cars, I’ve always been blown away by the quality. G70, G80, G90, GV80 — it didn’t matter. Each boasted a serene interior, good power, a comfortable ride, and responsive light-footedness. Most offered more car per dollar than what you’d get from a European competitor. 

So, Genesis has the product side of the business on lock.

Playing catch-up


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