PreAct raises $1.6M from Sony, others to help prevent car accidents with crash-sensing tech

(PreAct Photo)

Car accidents kill about 1.35 million people worldwide each year. Despite more advanced collision warning systems now built into cars, crashes in the U.S. have risen more than 12% since 2011.

Now a Portland startup wants to curb those numbers with new crash-sensing technology.

PreAct raised $1.6 million in a round led by Alpha Bridge that included participation from and Sony’s venture capital arm, Sony Innovation Fund.

Founded in 2018 after spinning out of a defense contractor company called Artis, PreAct’s software uses near-field sensors to help sense a vehicle’s surroundings. The technology was originally developed to protect military vehicles from missiles. It allows cars to adjust suspension and seating positions to better prepare for impact. This video shows the software in action.

The 9-person company sells to automotive safety suppliers; auto manufacturers; auto insurance companies; and more. It also works with self-driving firms. PreAct’s tech will

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Alibaba-backed autonomous car firm AutoX starts driverless testing

FILE PHOTO: A sign of Alibaba-backed autonomous driving startup AutoX is seen on a modified Chrysler Pacifica minivan in Shenzhen, Guangdong province, China October 31, 2020. REUTERS/Yilei Sun

BEIJING/SHANGHAI (Reuters) – Chinese autonomous vehicle startup AutoX, backed by Alibaba Group Holding Ltd, said on Thursday it has started fully driverless vehicle testing in China with Pacifica minivans from Fiat Chrysler Automobiles NV (FCA).

AutoX, which is also backed by Dongfeng Motor Group Co Ltd and SAIC Motor Corp Ltd, will have a fleet of 25 driverless vehicles in Shenzhen and five in other cities to test the technology. Automakers and technology firms are investing billions of dollars in autonomous driving, aiming to take an early lead in what many consider the future of mobility. Shenzhen-based AutoX has modified a number of vehicles from various manufacturers and tested them in Shenzhen, Shanghai, Guangzhou, Wuhan and Wuhu.

To attract deep-pocketed partners, startups

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The Future of Connected Car Advertising

“Ads definitely work, but we can’t tell you how or why or give you any evidence,” – Tim Hwang, research fellow, Georgetown Center for Security and Emerging Technology

Two recent episodes of the Freakonomics Radio podcast tackle the question “Does advertising actually work?” and they coincided with a presentation given earlier this year by General Motors that attempted to take on the same question. While the podcasts were looking at all forms of advertising, the GM presentation at the Advertising Research Foundation this Fall garnered attention and praise for attacking the question of radio advertising efficacy in connected cars.

Freakonomics podcasts:

Does Advertising Actually Work? (Part 1: TV) (Ep. 440)

Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)

The podcasts highlight the estimated $250B spent on advertising in the U.S. and $600B globally and raise questions regarding the return on investment for all types of advertising and the long-term

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Ford, GM face a future consumer that wants a new kind of car

  • Automakers in the US are grappling with two opposing trends: Americans want big cars, while governments in large markets in the US and abroad are ramping up restrictions on tailpipe emissions.
  • That’s forced US auto giants including Ford and General Motors to revise their strategies with a plan to pump out large electric vehicles like pick-up trucks, cargo vans, and SUVs. 
  • These companies are also investing in charging infrastructure. It’s the first time that carmakers — and not oil companies — are helping to build out networks of refueling stations. 
  • For more stories, sign up for our weekly energy newsletter.

American automakers face an unusual problem: Consumers want big cars, while, at the same time, governments who oversee large markets in the US and abroad are ramping up restrictions on tailpipe emissions. Some are pledging to phase out sales of cars with combustion engines entirely.

Those seemingly opposing trends are

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The Only Electric Car Stock Worth Buying

Electric car stocks may very well be in a bubble. Tesla (NASDAQ:TSLA) stock has rocketed around 600% this year, pushing up the market capitalization of the Elon Musk-led automaker to roughly $540 billion. That’s over 20 times annual sales and nearly 35 times book value. Tesla is now profitable, but largely due to the sale of regulatory credits. Tesla’s price-to-earnings ratio is so high it’s not even worth mentioning.

Yes, Tesla does more than make cars. And yes, there’s a cult following and intense loyalty surrounding the brand. But ultimately, Tesla is much more an automaker than a tech company. It’s valued like Google when it should be valued more like Ford.

There are other electric car stocks that have defied reality this year as well. Chinese electric car maker NIO is now worth over $70 billion despite delivering just over 12,000 cars in the third quarter. Nikola is

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Roadside Attractions – A Startup’s Plan To Support Britain’s Green Car Revolution

Petrol driven cars are set to disappear from Britain’s roads rather sooner than expected. Under the government’s updated “Green Industrial Revolution” plan, every new car sold from 2030 onwards must be either electric or an approved hybrid. This replaces a previous deadline of 2040.   

All except the most hardened climate change skeptics will see this as a good thing, but a rapid transition to battery-powered mobility does pose certain short-term problems, not least in terms of providing a workable and user-friendly charging infrastructure.  

As things stand, even a rapid charging point will take around thirty minutes to pump up a battery from empty to full. Arguably that’s not too bad, but it compares unfavorably with the two or three minutes required to fill a petrol tank. Yes, you’re helping to save the planet but a half-hour wait is less than convenient.  


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Autonomous Car Technology Market Size Rising at magnificent CAGR During 2020-2025 : Analysis of Key Players, Trends, Drivers and Top Countries Data

The MarketWatch News Department was not involved in the creation of this content.

Nov 23, 2020 (The Expresswire) —
360 Research Reports provides key analysis on the global market in a Report, titled “COVID-19 Outbreak-Global “Autonomous Car Technology Industry Market” Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020″ BrowseÂMarket data Tables and Figures spread throughÂ111 Pages and in-depth TOC onÂAutonomous Car Technology Industry Market. Autonomous Car are vehicles that are able to sense their environment and move with little or no human input. Autonomous Car combine various sensors to sense the surrounding environment, such as radar, lidar, sonar, GPS, ranging and inertial measurement units. Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and related signs.The Autonomous Car Technology market revenue was Million USD in 2019, and will reach Million USD in 2025, with a magnificent CAGR during 2020-2025.

In COVID-19 outbreak, Chapter

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Global Self-driving Car Technology Market 2020 Size, Market Share, Key Players, Segmentation Development and Forecast by 2026

The MarketWatch News Department was not involved in the creation of this content.

Nov 22, 2020 (CDN Newswire via Comtex) — is aimed at offering market research study on Global Self-driving Car Technology Market 2020 by Company, Regions, Type and Application, Forecast to 2026, provides an analysis of the scope of the current and future market. The report delivers information as well as market-relevant cues to grasp uninhibited growth in the market. The report completely studies product specification, technology, product type, and production analysis considering major factors such as revenue, cost, gross and gross margin. The comprehensive study contains global Self-driving Car Technology market data with characteristics, a market chain with analysis and developments. It gives details of market revenue, segmentation, market players, market size, historical data, and prospects from 2020 to 2026 time-period. This report will help the business leaders to detail better strategies and settle on educated

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The connected car will be the new gaming console

Some 2.5 billion people around the world play video games, with tens of millions more joining their ranks amid the COVID-19 pandemic. Gaming’s growing popularity isn’t only affecting how people spend their time cooped up at home. Indeed, its impact is even poised to extend to driving.

Struggling to see the nexus between the automotive and gaming industries? Take that up with Elon Musk, whose Tesla has already rolled out the Tesla Arcade — an in-car gaming console platform — in four models, with plans to expand hiring and potentially develop games exclusively for Tesla drivers. For its part, Mercedes-Benz unveiled a gaming console-equipped CLA Coupé last year.

Other manufacturers are all but certain to follow in the two luxury automakers’ paths. Indeed, among drivers younger than 30, 77% are interested in owning vehicles equipped with VR technology, which can allow in-car gaming, a recent Accenture survey found.

Amid an

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US takes first step toward future self-driving car regulations

There will most definitely be regulations for self-driving cars in the future.


We are long, long time away from widespread use of self-driving cars, though governments around the world are trying to get ahead of the game with regulations. In the US, any steps have been minimal at best, but now, it looks like the National Highway Traffic Safety Administration is ready to take a real step forward.

On Thursday, the agency announced it’s now seeking public comment on “the potential development of a framework of principles to govern the safe behavior of automated driving systems.” To be clear, whatever the NHTSA has come up with so far is nowhere near final, but it wants the public to have its say on possible proposals to create future regulations. 

These early proposals

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