Latest Global DMC Partners Survey Finds Hybrid Format Most Popular Choice for 2021
Nearly three-quarters of the meeting professionals surveyed in the most recent Meetings & Events Pulse Survey conducted by Global DMC Partners (GDP) expect their events to be held in a virtual or hybrid format in 2021. The surveyed planners also see having a coronavirus vaccine in place as the most important factor in bringing back face-to-face events.
Conducted Sept. 14-30, the Q3 survey polled 447 people in the meetings and events industry including third-party/independent planners and those from the pharmaceutical industry, associations, technology, finance, insurance and law.
More than 90 percent of those surveyed indicated that some or all of their 2020 events have been postponed, with 72 percent indicating they expected to move their face-to-face events to virtual or hybrid in 2021. Even those respondents that thought their events might return to a face-to-face format next