Five months after his business was banned in India, Aaron Li has resigned himself to being locked out of the country forever.
Sitting in his office in the eastern Chinese city of Hangzhou, Mr Li said he had no idea when Club Factory, which sold cheap fashion and homewares to hundreds of millions of Indians through their smartphone, would be allowed to trade again after New Delhi blacklisted scores of Chinese apps.
India this week banned 43 more Chinese apps, continuing a campaign against Chinese tech companies that began in June after a border clash between the two countries left 21 Indian soldiers dead. The so-called “digital strike” has hit large Chinese tech companies including Alibaba, Tencent and ByteDance.
Last year, Mr Li raised $100m from investors to expand in India, as Club Factory hit the top of India’s download charts and was looking at profitability. He said he saw