Female entrepreneurs, businesses crushed during COVID-19 pandemic

  • At the start of the pandemic, 27% of women-run businesses were closed compared to only 20% of businesses run by men.
  • Female business owners are pulling a “double-double shift,” where they are struggling to keep both their families and small businesses afloat.
  • Nearly 25% of female small-business leaders said that they are spending six hours or more a day on domestic responsibilities, compared to only 11% of men.
  • But women business owners were 15% more likely to make more than half of their sales through online channels. They were also three times as likely to start or increase using digital tools during the pandemic.
  • Sheryl Sandberg is chief operating officer at Facebook. This is an opinion column. The thoughts expressed are those of the author.
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