RIT researcher uses data to help wearable technology companies connect with consumers

New research is evaluating how wearable technology companies can better engage with their customers and humanize relationships in machine-mediated environments built to promote healthy behavior.

For more than four years, Duygu Akdevelioglu, an assistant professor in Rochester Institute of Technology’s Saunders College of Business, has been gathering data on brand engagement in the wearable technology space, a $34 billion industry according to Forbes, and its impact on motivation. Her goal is to lead companies such as Fitbit, Garmin, and Apple to discover new ways of engaging with consumers that will ultimately improve health-related outcomes by encouraging people to focus on their physical and psychological wellbeing.

“Wearables are an increasingly evolving market,” said Akdevelioglu, who has expertise in marketing, consumer communities, and social media. “Tracking our bodies, movements and emotions, wearable devices have been incorporated into homes, workplaces, and even insurance plans. But there are fundamental questions when it comes

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Expansion of landmark California data privacy law leading

By JOCELYN GECKER

SAN FRANCISCO — Two years ago, California became the first state to pass a sweeping digital privacy law seen as the strongest of its kind in the United States. Early returns Tuesday showed a measure to refine and expand the law leading with 57% of more than 7 million votes counted.

If approved, Proposition 24 would update a 2018 law that gave Californians the right to know what information companies collect about them online, the right to get that data deleted and the right to opt out of the sale of their personal information.

The new measure would triple the fines for companies that violate kids’ privacy or break laws on the collection and sale of children’s private information. It would create a dedicated state agency to enforce the new law, with an annual budget of $10 million.

It also aims to close some loopholes that proponents

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How The Data Revolution Is Driving Change At Electric Utilities

It was about 40 years ago, and I was taking Amtrak back to Washington after visiting Bell Labs in New Jersey. My head was exploding, so to speak, over the wondrous things I’d seen at the facility.

Particularly, optical fiber fascinated me; that a conduit thinner than a human hair could carry far more voice and data than a great coaxial cable was a thing of awe. “The world is full of magic things, patiently waiting for our senses to grow sharper,” as W.B. Yeats wrote.

On the train, I thought about the three industries that had enthralled me since childhood: railroads, newspapers, and electricity. What struck me was that they were all rooted in the 19th century. While they were all tentatively glomming onto computing and the new technologies, they remained rooted in technology of another time. These big and beautiful cats

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Discover forms new data and analytics unit


Discover Financial Services, a digital bank and payments provider, today announced the formation of a new Data and Analytics (DNA) organization within the company and named newly promoted Executive Vice President Keith Toney as Chief Data and Analytics Officer to lead the unit.

Toney joins Discover’s Executive Committee and reports directly to CEO and President Roger Hochschild.

“This leading-edge move elevates the critical importance of DNA throughout the organization. The market demands greater business value from our data-driven decision-making across all of Discover’s lines of business and functional areas,” Hochschild said. “Our investment in DNA will furnish us with more insights and solutions that go to the heart of our goal of providing an extraordinary customer experience through our customer service and products.”

The new unit represents Discover’s commitment to technical advancement in financial services with an emphasis on customer engagement and marketing technologies. It combines several existing

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Data Breach Hits 1 Million Swedes After Insurance Firm Error

(Bloomberg) — One of Sweden’s largest private insurers says it inadvertently allowed some of the world’s biggest tech companies to gain access to private data in a breach that affected up to 1 million clients.



a large room: High End Data Cables Feed Into Servers


© Bloomberg
High End Data Cables Feed Into Servers

Folksam Group, which oversees about $50 billion in insurance assets, said it shared client data with Facebook, Google, Microsoft, LinkedIn and Adobe, according to a statement on Tuesday. The firm said it discovered the breach after an internal audit.

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“We understand that this can cause concern among our customers and we take what has happened seriously,” Folksam said. “We have immediately stopped sharing this personal information and requested that it be deleted.”

Folksam, which is a major investor in a number of Sweden’s biggest companies, said the breach happened as it was trying to “analyze and give our customers customized offers.”

“But unfortunately we

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New White Paper Explores How Water Analytics Technology Helps Utilities Harness Data to Prevent Non-Revenue Water Losses

ST. LOUIS, Nov. 3, 2020 /PRNewswire/ — Aclara, a division of Hubbell Utility Solutions and a leading supplier of smart infrastructure solutions (SIS) to electric, gas and water utilities around the world, has released a white paper, Analytics for Water Utilities: The Key to Maximizing AMI Value. The white paper explores how smart water analytics can help utilities prevent  non-revenue water losses, locate leaks on the distribution network, and engage more effectively with their customers.

“The insights provided by smart water analytics into data collected from meters and sensors allows utilities to maximize their AMI investments while making it easier for utilities to prioritize maintenance activities, transform operations, and increase customer satisfaction,” said Frank Brooks, vice-president of software product management, Aclara.

The paper describes how water analytics can enhance a utility’s ability to proactively inform and serve its customers by helping them find hidden leaks, reduce their water

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Northwestern Mutual Data Science Institute tracking voter sentiment on key issues up to and during Tuesday’s election

MILWAUKEE, Nov. 2, 2020 /PRNewswire/ — A research project funded by the Northwestern Mutual Data Science Institute is tracking voter sentiment on a number of key issues, including race relations, COVID-19, and the economy, leading up to Tuesday’s presidential election. The Elecurator project, which began in January 2020, uses data science to shed light on what might be driving voter behavior during the 2020 presidential election campaign.

“We’re using a variety of data sources, including online and social media, traditional polling methods and political advertisements, to determine what issues are on the minds of voters. Social media is quite a timely mirror for what issues and news stories are capturing the American public’s attention. The benefit of this project is that our analysis is real-time; there is no need to wait for the polls,” commented Dr. Purush Papatla, Co-Director, Northwestern Mutual Data Science Institute and Professor of

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Information Technology (IT) Market 2020 with Top Countries Data, In-depth Assessment, Key Trend, Industry Analysis, Future Roadmap by 2026

The MarketWatch News Department was not involved in the creation of this content.

Oct 29, 2020 (The Expresswire) —
Global “Information Technology (IT) Market” 2020 Research Report provides key analysis on the market status of the Information Technology (IT) manufacturers with best facts and figures, meaning, definition, SWOT analysis, expert opinions and the latest developments across the globe. The Report also calculate the market size, Information Technology (IT) Sales, Price, Revenue, Gross Margin and Market Share, cost structure and growth rate. The report considers the revenue generated from the sales of This Report and technologies by various application segments.

COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.

Final Report will add the analysis of the impact of COVID-19 on this industry.

TO UNDERSTAND

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Genomic data ‘catches corals in the act’ of speciation and adaptation — ScienceDaily

A new study led by the University of Hawai’i at Mānoa’s Hawai’i Institute of Marine Biology (HIMB) revealed that diversity in Hawaiian corals is likely driven by co-evolution between the coral host, the algal symbiont, and the microbial community.

As coral reef ecosystems have rapidly collapsed around the globe over the past few decades, there is widespread concern that corals might not be able to adapt to changing climate conditions, and much of the biodiversity in these ecosystems could be lost before it is studied and understood. Coral reefs are among the most highly biodiverse ecosystems on earth, yet it is not clear what drives speciation and diversification in the ocean, where there are few physical barriers that could separate populations.

The team of researchers used massive amounts of metagenomic sequencing data to try to understand what may be some of the major drivers of adaptation and variation in corals.

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Genomic data ‘catches corals in the act’ of speciation and adaptation

Genomic data 'catches corals in the act' of speciation and adaptation
A) Porites lobata (yellow massive morphology) shown next to Porites compressa (blue-grey branching morphology) side by sidein the same habitat; (B) example of variation in bleaching susceptibility of P. compressa in Kāne’ohe Bay. Credit: Forsman, et al. (2020)

A new study led by the University of Hawai’i at Mānoa’s Hawai’i Institute of Marine Biology (HIMB) revealed that diversity in Hawaiian corals is likely driven by co-evolution between the coral host, the algal symbiont, and the microbial community.


As coral reef ecosystems have rapidly collapsed around the globe over the past few decades, there is widespread concern that corals might not be able to adapt to changing climate conditions, and much of the biodiversity in these ecosystems could be lost before it is studied and understood. Coral reefs are among the most highly biodiverse ecosystems on earth, yet it is not clear what drives speciation and diversification in the ocean, where

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