Apple dedicates 100% of Product Red eligible proceeds to COVID-19 relief through next June

iphone-se-product-red.png

Apple

Head to the Apple homepage today, and you’ll notice a whole lot of the color red. The tech giant is promoting its Product (Red) line of gadgets and expanding its partnership with the Red nonprofit. From now through June 30, 2021, all eligible proceeds from the line will go to The Global Fund’s COVID-19 response. Additionally, Apple will shave $1 off of every purchase made through Dec. 7 either with Apple Pay, on apple.com, in the Apple App Store or at a physical Apple Store to give to the same cause.

The Product (Red) line includes an iPhone 12, an iPhone 12 Mini and an Apple Watch Series 6, among others. Each device features a stark red design that may be familiar from earlier collaborations. Apple has worked with the Red nonprofit since 2006 to combat HIV/AIDS in vulnerable regions on the African continent. This year, Apple redirected

Read More