Tapping overlooked marketing data to drive business growth

marketing
Credit: CC0 Public Domain

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between the data companies create and the productive use of that data.


The study, forthcoming in the the Journal of Marketing, is titled “Capturing Marketing Information to Fuel Growth” and is authored by Rex Du, Oded Netzer, David Schweidel, and Debanjan Mitra.

Digital home assistants and wearables have become more popular than ever, collecting detailed information from consumers. In addition to the data explosion, the public offerings of Palantir and Snowflake highlight the rise of companies focused on big data analytics. Yet, despite enterprise leaders’ and researchers’ optimism in the potential that data holds, there is still a disconnect between the volume of data created and the ability of organizations to harness that potential to

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DermaScan Continues to Drive Safety Technology in the United States Market During the Coronavirus Pandemic

Press release content from Accesswire. The AP news staff was not involved in its creation.

DENVER, CO / ACCESSWIRE / December 4, 2020 / DermaScan’s temperature screening technology in the US has become an essential and effective tool for government and businesses relying on in-person operations during the COVID-19 pandemic in 2020.

With experts recognizing fever being one of the indicating symptoms of the virus, temperature checks are becoming a standard in proactive measures in minimizing risk exposure. In early 2020, DermaScan’s focus changed towards temperature screening hardware and software that, through unique infrared technology, can operate independently or integrate with other devices, such as security doors, which has been a proactive measure in states where ordinances are consistently changing officials say.

“Consistent temperature screenings are as reliable as oral thermometer readings, yet quicker in results and more sanitary to keep traffic in motion while safe,”

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VW’s Hitzinger says complexity of new cars will drive consolidation

FRANKFURT — The auto industry faces a new wave of consolidation as cars become electric, connected and add highly automated driving functions, Alexander Hitzinger, head of Volkswagen Group’s Project Artemis said on Wednesday.

“There will be consolidation. Not everybody will be able to afford these complex platforms. We will see emerging a smaller number of very large players who will drive this transformation,” Hitzinger told the Financial Times Future of the Car summit.

The need to connect autonomous driving sensors to electric motors, batteries and high-definition maps is forcing automakers to design vehicle underpinnings and car software operating systems in house rather than stitching together legacy code and systems provided by a myriad of suppliers.
Project Artemis is VW’s attempt to do just that.

“Cars are so complex that the traditional concept where you outsource to tier one manufacturers does not work anymore,” Hitzinger explained in a Webcast.

The investment

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Volkswagen’s Hitzinger says complexity of new cars to drive consolidation

FRANKFURT (Reuters) – The auto industry faces a new wave of consolidation as cars become electric, connected and add highly automated driving functions, Alexander Hitzinger, head of Volkswagen’s Project Artemis said on Wednesday.



a car parked in front of a building: FILE PHOTO: VW shows electric SUV "ID 4" during a photo workshop


© Reuters/MATTHIAS RIETSCHEL
FILE PHOTO: VW shows electric SUV “ID 4” during a photo workshop

“There will be consolidation. Not everybody will be able to afford these complex platforms. We will see emerging a smaller number of very large players who will drive this transformation,” Hitzinger told the FT’s Future of the Car summit.

The need to connect autonomous driving sensors to electric motors, batteries and high-definition maps is forcing carmakers to design vehicle underpinnings and car software operating systems in house rather than stitching together legacy code and systems provided by a myriad of suppliers.

Project Artemis is VW’s attempt to do just that.

“Cars are so complex that the traditional concept where you outsource to

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VW’s Hitzinger says complexity of new cars to drive consolidation

FILE PHOTO: The new electric Volkswagen model ID. 4 is shown during a media presentation in Zwickau, Germany, September 18, 2020. Picture taken September 18. REUTERS/Matthias Rietschel/File Photo

FRANKFURT (Reuters) – The auto industry faces a new wave of consolidation as cars become electric, connected and add highly automated driving functions, Alexander Hitzinger, head of Volkswagen’s Project Artemis said on Wednesday.

“There will be consolidation. Not everybody will be able to afford these complex platforms. We will see emerging a smaller number of very large players who will drive this transformation,” Hitzinger told the FT’s Future of the Car summit.

The need to connect autonomous driving sensors to electric motors, batteries and high-definition maps is forcing carmakers to design vehicle underpinnings and car software operating systems in house rather than stitching together legacy code and systems provided by a myriad of suppliers.

Project Artemis is VW’s attempt to do just

Read More

Nutrien Launching Industry’s Most Comprehensive Carbon Program to Drive Sustainability in Agriculture

Nutrien Launching Industry’s Most Comprehensive Carbon Program to Drive Sustainability in Agriculture (Graphic: Business Wire)

Nutrien Launching Industry’s Most Comprehensive Carbon Program to Drive Sustainability in Agriculture (Graphic: Business Wire)

SASKATOON, Saskatchewan–(BUSINESS WIRE)–Nov 30, 2020–

Nutrien Ltd. (TSX and NYSE: NTR) today announced the launch of the agricultural industry’s most comprehensive carbon program, providing end-to-end support for growers to drive improved sustainability and boost profitability. As the world’s largest provider of crop inputs and services to growers, Nutrien is uniquely positioned to create the only program at scale. It is ready to partner directly with growers to plan, plant and track sustainable farming practices and improve carbon performance.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201130005304/en/

Nutrien Launching Industry’s Most Comprehensive Carbon Program to Drive Sustainability in Agriculture (Graphic: Business Wire)

As part of the new program, Nutrien will provide sustainable products and solutions, year-round dedicated agronomic

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Look for tech stocks to come roaring back and help drive the S&P 500 higher into year-end, says this strategist

Stock investors could be forgiven for some fatigue that is showing up on Monday, the last day of what has been a blockbuster month for stocks.

The S&P 500
SPX
and Dow industrials
DJIA
are set for their best Novembers since 1928, with the Dow also set for its biggest monthly return since January 1987.

But there is still some fuel for buying for the next few weeks, says our call of the day from Adam Kobeissi, founder and editor in chief of The Kobeissi Letter.

“While we do believe that many bearish headwinds persist in this market, we no longer view short-term price action with a bearish context due to the concept of ‘market euphoria,” Kobeissi tells clients in a newsletter. “The S&P 500 has continuously driven to psychological targets, such as 3600 and a new all-time high, which can easily drive the index to 3700+.”

And while the

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Warp Drive races into Apple Arcade for the holiday weekend

warp-drive-2

Teleport to the finish line and beat the competition in Warp Drive. 


Apple

Apple Arcade on Friday added Warp Drive, a new game from UK indie developer Supergonk, to its growing catalog of over 140 games. You can try your hand at the new futuristic racing game over Thanksgiving weekend across iPhone, iPad, Mac, iPod Touch and Apple TV. 

Warp Drive isn’t an average racing game, it ups the ante by letting players teleport —  or warp — around the track to discover hidden shortcuts and courses. Take your quad rotor racer around a track where few rules apply. Compete in tournaments, drive on the ceiling, jump vast canyons and race up waterfalls. Along the way you can upgrade your car to drift and boost to stand a better chance of winning. 

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ASPIRE to drive creation of future transformative technologies



a man wearing a hat: ASPIRE to drive creation of future transformative technologies


© Provided by Khaleej Times
ASPIRE to drive creation of future transformative technologies

The newly established Advanced Technology Research Council (ATRC) has announced its plans to drive the creation of future transformative technologies with the launch of its dedicated technology programme management pillar, ASPIRE.

ASPIRE works in consultation with cross-sector industry stakeholders to frame problem statements that can be solved through research and development. By defining the problem, setting milestones, and monitoring the progress of the projects, Aspire facilitates a clear path from ‘lab to market.’ Aspire will make impactful decisions related to the selection of research partners and the allocation of funding. It will ensure that its R&D priorities align with Abu Dhabi and the UAE’s broader development goals.

ASPIRE will also launch grand challenges which will bring together local and global innovators to work on crucial research that aims to solve

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Tech Startups Drive 100% Jump in IPOs on Tel Aviv Stock Exchange

(Bloomberg) — Israeli startups are taking the Tel Aviv Stock Exchange by storm this year, pushing initial public offerings to a three-year high and marking a shift away from homegrown technology companies opting to list abroad.

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Through October, 14 companies had conducted IPOs worth $650 million in Tel Aviv this year, with eight of those tech or innovation-focused startups, according to data from the exchange. That’s already double the total number of listings in 2019 and the most since 2017, with more tech offerings in the pipeline.

“We’re considered all over the world as a startup nation, but essentially the Israeli exchange didn’t participate in the new economy and high tech, and 2020 is the year of the breakthrough,” said Hani Shitrit Bach, the TASE’s head of listings.

Israel’s main trading venue has struggled since a 2010 decision by index compiler MSCI Inc. to upgrade the country from

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