This year, Twitter has been testing threaded replies for some iOS and web users, with the aim of making it easier to see how conversations evolve. However, it turns out the new-look, Reddit-style replies were actually more confusing for users of the typical conversation interface, and the company has decided to roll back the changes.
Those who trialed the new layout for replies saw lines and indentations that were supposed to make it clearer who is talking to whom and to fit more of the conversation in one view. Twitter also put engagement actions such as Like, Retweet, and Reply icons behind an extra tap in an effort to make replies to conversations easier to follow. The features were first trialed in the experimental twttr beta app and then added to the regular app a few months later.
But negative user feedback made the company revert the branching Twitter conversations