Apple enlists influencers to promote iPhone 12 mini on TikTok

Apple is now using its previously dormant TikTok account and recruiting popular influencers on the platform to promote the iPhone 12 mini.

The new marketing campaign comes about seven months after Apple first established its verified account in April. Until now, the TikTok account has remained unused.

In November, Apple published four video clips featuring TikTok influencers Jessica Wang, Kevin B Parry, Zach King, and Julian Bass.

Each clip features the influencers making various items shrink to a more compact size, including jackets and cupcakes. They all end with the iPhone 12 being shrunk down to an iPhone 12 mini. The TikTok videos also challenge viewers to “make it mini,” with a new hashtag for the proposed trend.

The campaign seems to have boosted Apple’s profile on the platform, since the company now has around 378,000 followers and 350,000 thousand likes as of writing.

TikTok has been the subject of

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Part Two: Huawei Enlists Russian Talent and Technology to Ensure Future Innovation

Lauren Dudley is a research associate for Asia Studies at the Council on Foreign Relations.

Some of the same geopolitical forces that have pitted the United States and China against each other have bound Huawei and Russia closer together. Unable to access critical foreign technologies and talent and compete in certain markets, Huawei has turned to Russia to sustain its growth. But Russia’s role in Huawei’s playbook is not limited to stop-gap measures to stop the bleeding in the company’s “battle” against suffocating technology restrictions. Rather, as global technology tensions become increasingly intractable, Huawei is expanding its presence in Russia as well as developing partnerships with Russian universities and tech firms.

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Huawei has rapidly developed its research operations in Russia over the past two years. During a speech in late July, CEO Ren Zhengfei said that Huawei decided to transfer

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