LONDON (Reuters) – Britain’s competition regulator said on Monday it was assessing whether a complaint about Google related to digital advertising warranted a formal competition law investigation.
The complaint from Marketers for an Open Web (MOW), a coalition of technology and publishing companies, said it wanted the Competition and Markets Authority (CMA) to delay the launch of Google’s Privacy Sandbox technology.
MOW said the technology would remove features such as login and advertising from the open web and put them under Google’s control.
“We take the matters raised in the complaint very seriously, and will assess them carefully with a view to deciding whether to open a formal investigation under the Competition Act,” the CMA said.
“If the urgency of the concerns requires us to intervene swiftly, we will also