- This week Amazon launched its new Amazon Pharmacy service, selling prescription and generic medications.
- Prime members will get a bunch of perks, including huge discounts of up to 80%.
- By selling healthcare, Amazon Prime is getting into a market where consumers are keenly aware of how sensitive their data is, which means it will have to walk a fine line to maintain public trust.
- Visit Business Insider’s homepage for more stories.
Amazon launched its new service Amazon Pharmacy on Tuesday, which means the company will be selling both prescription and generic medication to its US customers via its website.
The move was not unexpected; industry watchers have been expecting Amazon to move into delivering medications since 2018, when it acquired drug-delivery startup PillPack. The company has also been pushing into healthcare more generally since then.
Amazon Pharmacy is