Amazon Pharmacy is going to be the first big test of public trust in Prime and will expose the company to more scrutiny



Jeff Bezos wearing a suit and tie: Amazon CEO Jeff Bezos. c


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Amazon CEO Jeff Bezos. c

  • This week Amazon launched its new Amazon Pharmacy service, selling prescription and generic medications.
  • Prime members will get a bunch of perks, including huge discounts of up to 80%.
  • By selling healthcare, Amazon Prime is getting into a market where consumers are keenly aware of how sensitive their data is, which means it will have to walk a fine line to maintain public trust.
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Amazon launched its new service Amazon Pharmacy on Tuesday, which means the company will be selling both prescription and generic medication to its US customers via its website.

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The move was not unexpected; industry watchers have been expecting Amazon to move into delivering medications since 2018, when it acquired drug-delivery startup PillPack. The company has also been pushing into healthcare more generally since then.

Amazon Pharmacy is

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