LinkedIn is a pretty great tool for building out your professional network. Every day, millions of people connect, find jobs, and even discover new customers. Unlike other social media platforms, LinkedIn is more focused on professional relationships, and as such, it avoids many of the pitfalls of Facebook and Twitter.
If you use LinkedIn well, it can be a fantastic resource for finding your next job or landing a new customer. The problem is, many people aren’t using it well. Quite to the contrary, many people use LinkedIn in a way that probably hurts them more than they think.
The problem is that LinkedIn helps you find people who might be in the same network based not only on their personal connections, but based on their work history, job roles, and even skills. That’s great, but if you’re prospecting on LinkedIn based on that information, you still have to do