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Detroit Free Press auto critic Mark Phelan breaks down the new and innovative features on the new 2021 Ford F-150 pickup truck.

Detroit Free Press

Mark Sich took everything he learned as a video game designer and put it into the 2021 Ford F-150.

Essential to making the all-new pickup a success is easy-to-use technology.

“We realized that the truck customer is not a technophile,” he said. “They’re not interested in technology for technology’s sake.”

This is a man who has bachelor’s degrees in physics, architecture and civil engineering from Rensselaer Polytechnic Institute, plus a master’s degree in science, design and computation from the Massachusetts Institute of Technology. Not an underachiever.

Sich, 51, of Romeo is responsible for 23 patents in everything from interactive hologram design to night vision systems.

Now he’s an F-150 man.

Mark Sich, design manager of the 2021 Ford F-150, stands next to the King