By Krishnan Raghunathan, Head – Finance & Accounting Practice, WNS
While Bill Gates had spoken years ago about the possibility of a pandemic of gargantuan proportions, the world had still not prepared itself for the kind of one that struck in early 2020. No business had a playbook for it. Therefore, how business leaders responded and continue to respond to such an event can be a defining moment for them personally, and the organization itself. Contrary to expectations, most CFOs did not go for a myopic view by doubling down on spending cuts and tighter controls. They are focusing on opportunity in this crisis to prepare the enterprise for longer term value creation for shareholders.
This was evident as a key finding in the “Global CFO Survey 2020” conducted by Everest Group, a leading consulting and research firm, supported by WNS. The survey that covered more than 300 CFOs and