Consumers are getting used to the idea of branch-less banking, a trend that startup digital-only banks like Chime, N26, and Varo have benefited from.
The market for these so-called ‘challenger banks’ has exploded in recent years as customers are drawn to seamless account openings and optimized user experiences on their apps and websites.
The majority of these fintechs target those who are underbanked, and rely on usage of their debit cards to make money off interchange. But fellow startup HMBradley has a different business model.
“Our thesis going in was that we don’t swipe our debit cards all that often, and we don’t think the customer base that we’re focusing on does either,” Zach Bruhnke, cofounder and CEO of HMBradley, told Business Insider. “A lot of our customer base uses credit cards on a daily basis.”
Instead, the startup is aiming to build clientele with stable deposits. As a result,