Stealing another company’s ideas is nothing new in the cut-throat corporate world.
Steve Jobs, the late CEO of Apple, once said: “We have always been shameless about stealing great ideas.” Facebook helped build out its global empire with a copycat strategy when it lacked its own imagination and invention, prompting The Wall Street Journal to write: Facebook employees’ new motto? “Don’t be too proud to copy.”
But innovative companies must stand up to this longstanding practice of “borrowing” their ideas; this should not be dismissed as simply the cost of doing business in the fast-paced world of technology. It may not be easy, but coming to the rescue to protect ideas is technology itself.
Companies need to understand the options available to protect them.
Copyright is certainly used but has a very narrow scope. Trademarks are valuable but also limited because they only protect the likes of a business name