Japan’s Docomo Embarks on Aggressive Cuts to Wireless Plans
(Bloomberg) — NTT Docomo Inc. unveiled a deeply discounted mobile plan for voice and data services, undercutting many of its rivals in response to Prime Minister Yoshihide Suga’s push to lower phone tariffs.
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A pedestrian holding an umbrella walks past an NTT Docomo Inc. store in Tokyo, Japan, on Wednesday, April 24, 2019. Docomo this month cut prices on its mobile phone data plans, some by as much as 40 percent, responding to government pressure to reduce prices that it says are among the world’s highest.
Docomo, which is being acquired by parent Nippon Telegraph & Telephone Corp. in a deal worth about 4.25 trillion yen ($40.7 billion), will offer 20 gigabytes of data for 2,980 yen for customers using 4G and 5G starting in March, the carrier said in a statement Thursday.

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Japan’s three big wireless carriers, Docomo, SoftBank Corp. and KDDI Corp., have seen