Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter!
There’s a difference between things being theoretically unlimited and virtually unlimited. The universe is infinite. It goes on forever. Most things, however, are not unlimited but might feel virtually unlimited.
If you live in a relatively modern society, then access to water is practically unlimited. When you move into a house, your question won’t be ‘how much water is available through the faucet?’ because the honest answer would be ‘more than you have use for, so virtually unlimited.’
My phone comes with an unlimited data plan. Not really though, because it’s actually capped at 75GB. But even in my busiest months, when I’m running around and using