Aston Martin reboots its EV offensive with Mercedes-Benz technology

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Mercedes-Benz will provide Aston Martin the technology it needs to enter the electric car segment, according to the British firm’s top executive. Its first battery-powered model is scheduled to arrive in 2025 at the earliest.

As we’ve previously reported, Mercedes will increase its stake in Aston Martin to 20% by 2023. In exchange, it will grant the company access to its hybrid and electric powertrains. It’s a win-win situation: On one hand, Mercedes can leverage the benefits of economies of scale. On the other hand, Aston Martin (which is far smaller) is able to access turn-key technology without spending an exorbitant amount of money on development.

Executives are consequently rebooting Aston Martin’s on-again, off-again electrification offensive. Its first electric model will be built using Mercedes-Benz-sourced technology when it goes on sale in 2025 or 2026, according to Automotive News Europe. Company boss Tobias Moers

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Aston Martin Expands Partnership With Mercedes-Benz To Share Hybrids, EV Powertrains And More Tech


  • The deal includes Aston Martin gaining access to Mercedes’ hybrid, electric powertrains, more components and powertrain software.

  • In exchange, Mercedes-Benz will be granted additional shares in Aston Martin to increase its shareholding to 20 percent.

  • The shares valued at GBP 286 million will be issued to Mercedes in three stages by  2023. 

  • Expect electrified iterations of current Aston Martin models as well as all-new future models with this strengthened partnership.

Aston Martin and Mercedes-Benz have had a long partnership since 2013. Mercedes-Benz supplied electronics to all Aston Martin models as well as AMG V8s to certain models such as the Vantage and DB11 V8. Well, the two carmakers have now decided to strengthen this association.


One of the key elements of their partnership will be Aston Martin gaining access to Mercedes-Benz’ next generation of hybrid and all-electric powertrains as well as powertrain software, other components, architecture and systems. 


But there

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Genesis’ quest to win buyers from Mercedes-Benz and BMW

  • Genesis is still a relatively new luxury brand and suffers from a lack of brand recognition, despite producing cars of stellar quality.
  • After reviewing the GV80 luxury SUV, Business Insider sat down with Genesis CEO of North America, Mark Del Rosso to learn more about the brand’s progress.
  • The GV80 might be Genesis’ first SUV, but Del Rosso said that the company is “filling out the lineup.”
  • Visit Business Insider’s homepage for more stories.

Genesis has an unusual problem. 

In the various times I’ve gotten behind the wheel of one of its cars, I’ve always been blown away by the quality. G70, G80, G90, GV80 — it didn’t matter. Each boasted a serene interior, good power, a comfortable ride, and responsive light-footedness. Most offered more car per dollar than what you’d get from a European competitor. 

So, Genesis has the product side of the business on lock.

Playing catch-up


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Mercedes-Benz AG and Aston Martin to expand technology partnership and shareholding

STUTTGART, Germany, Oct. 27, 2020 /PRNewswire/ —

  • Mercedes-Benz AG and Aston Martin Lagonda to expand and enhance their existing technology partnership.
  • Strategic Cooperation Agreement signed that will provide Aston Martin with access to new Mercedes-Benz technologies and components.
  • Access to these new technologies and components will be provided in exchange for new shares in Aston Martin; the supply of these new technologies and components will be on agreed commercial terms.
  • New shares will be issued in several stages over the next 3 years, taking Mercedes-Benz AG’s shareholding in Aston Martin up to a maximum of no more than 20.0%.

Mercedes-Benz AG and Aston Martin Lagonda Global Holdings plc (“Aston Martin”) have announced a new strategic technology agreement and an enhanced partnership. The new agreement will see Mercedes-Benz AG grant access to a range of advanced Mercedes-Benz technologies, including next generation hybrid and electric powertrains, as well as other vehicle components

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