Virtual auto, CES, NADA shows face hard reality

Trade shows are a different animal altogether. But the Canadian developments seem foreboding for a couple of major events coming up early next year: CES and the NADA Show.

CES, the consumer electronics show that is usually held in Las Vegas, has grown into the pre-eminent auto show in North America — even as the transportation industry vies for attention there with gaming, photography, robotics and every other type of breakthrough technology one can imagine.

Switching to a virtual format this year led to a partnership with Microsoft, which has a suite of software for group meetings and what is now essentially a video production, said Gary Shapiro, CEO of the Consumer Technology Association, which hosts CES.

“We’re also creating it so that exhibitors will have their own video presence and an interactive link which allows them to meet with potential customers, show off technology, and it’ll be a very

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NADA Chairman Lashes Out At Automakers Over ‘Mausoleum Mandates’

The Covid-19 pandemic has put the move to digital world on “hyperdrive” according to the chairman of the National Automobile Dealers Association and the result is likely to be an escalation of a decades-long battle between dealers and automakers.

Speaking to a virtual meeting of the Automotive Press Association, NADA Chairman Rhett Ricart pointed to the move towards doing more business online as further evidence against what he called “mausoleum mandates” by automakers that force dealers to make costly investments to enlarge and enhance their showrooms.

“For most dealers these programs have been costly, burdensome, and didn’t do a damn

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