Integral Ad Science Expands Business Operations in India, Appoints Mehul Desai as Country Head
“We’re continuing our expansion across APAC, and welcoming Mehul to the IAS team will help fuel our innovation and growth for the region,” said Laura Quigley, SVP APAC, IAS. “Brand safety, ad fraud, and viewability have become even more critical in a complex regional advertising ecosystem. IAS’s growth in India will enable us to bring much-needed transparency to brands placing their digital investments in the region, helping them safeguard the brand reputation and maximize campaign performance.”
Mehul brings more than 20 years of experience in building and leading innovative technology businesses to his new role at IAS, along with immense experience in engineering and R&D. He will help supercharge IAS’s product innovation and growth mandate in India, driving adoption of the company’s best-in-class measurement and verification solutions. Mehul will lead a team of ad-tech experts at IAS to establish strategic relationships with brands and agencies, helping them maximize