What Amazon’s push into pharmacy means for pharmacies, health plans, and startups

Companies like Hims or Ro that prescribe and ship medications to your door could see a slight benefit as getting drugs online goes mainstream, but ultimately could have to compete directly with Amazon.

Hims



Hims


Analysts and experts credit Amazon with ushering in the widespread adoption of e-commerce shopping and selling habits with its Prime two-day shipping. Amazon Pharmacy could create the same seismic shifts in mail-order prescriptions that initially benefit the existing companies in the space, but ultimately leave those companies competing directly with the behemoth.

Direct-to-consumer pharmacies, for example, could benefit as new consumers learn to order prescriptions online for the first time through Amazon. In a way, it proves their business model is a good one, and that widespread adoption is possible, making the private companies more enticing to potential investors. However, customers could have a more established purchasing relationship with Amazon, given the ubiquity of Prime memberships

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