Amazon in Talks to Buy Podcast Maker Wondery Inc.
is in exclusive talks to purchase podcast startup Wondery, according to people familiar with the matter, as the tech giant pushes further into the growing audio sector.

The talks value Wondery at over $300 million, the people said. Wondery’s last funding round, in June 2019, valued the company at $100 million, The Wall Street Journal reported.

The company is on track to increase revenue to more than $40 million this year, according one person familiar with the matter, with about 75% of that coming from advertising and the rest from licensing to TV, to subscription services like Audible and Stitcher Premium and to Wondery’s own premium subscription service, which launched this summer.

The deal talks are continuing and negotiations could still fall apart, the people said.

Closely held Wondery is the last large, independent podcaster on the market—and could present the final opportunity for a major tech

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Amazon In Talks To Buy Podcast Publisher Wondery: Report

Internet giant Amazon is in talks to buy podcast publisher Wondery, which serves up hit audio shows “Dr. Death” and “Serial,” the Wall Street Journal reported on Wednesday.

West Hollywood-based Wondery boasts being the world’s largest independent podcast publisher, and has reportedly also explored the potential for acquisition with Apple and Sony Music Entertainment.

Industry tracker Podtrac ranked Wondery as being the fourth most listened to podcast publisher in the US in November, with slightly more than 9 million people tuning in to audio programs it hosts.

Podcasts have boomed in popularity, with people tuning in to hear compelling real or scripted stories as well as interviews.

Launched in 2016, Wondery has won audiences for shows such as Dr. Death, Dirty John, Business Wars, The Shrink Next Door, and Gladiator.

Wondery is seeking $300 million or more from a suitor, according to US media reports.

Amazon is reportedly interested in acquiring the podcasting group Wondery to expand its streaming media portfolio Amazon is reportedly interested in

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Amazon is considering buying podcast startup Wondery: WSJ

  • Amazon is considering buying Wondery, the world’s largest independent podcast publisher, the Wall Street Journal reported.
  • Sources say the talks value Wondery at $300 million, which would make for the podcast industry’s largest deal if the negotiations go through.
  • Apple and Sony were reported to be among four companies that were holding preliminary talks in November to buy Wondery, which was seeking between $300 million and $400 million.
  • News of Amazon’s potential acquisition of Wondery comes as the podcast market continues to heat up, with Spotify acquiring Gimlet Media in 2019 and landing an exclusive deal with Kim Kardashian West in June.
  • Visit Business Insider’s homepage for more stories.

Amazon is considering buying the podcast startup Wondery, the Wall Street Journal reported Wednesday.

Sources told the outlet that the early talks are exclusive and would signal the tech company’s deeper foray into the consumer audio market. Wondery is the world’s

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M1 MacBook Pro, HomePod mini, and macOS Big Sur on the AppleInsider podcast

We review the new Apple Silicon M1 13-inch MacBook Pro, discuss the new HomePod mini, review the many design changes in macOS Big Sur, and cover Apple’s new small business program.

There are some app compatibility issues that may causes issues for early adopters, but we take a deep dive into the specific benefits of M1 over previous Intel-based Macs. You already know these new Macs are fast, and have long battery life, but here’s what that really means — and how it really feels — in regular day to day use.

Then the new HomePod mini landed in stores this week and we try out its sound quality and HomeKit hub features. While it doesn’t have the same sound stage or volume as the larger HomePod, the new U1 chip inside the HomePod mini does make a big difference when it comes to handing off audio from an iPhone.

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“Data Transformers Podcast” bridges the gap between business goals and technology initiatives by focusing on Data

With the rapid advancement of technologies such as AI, ML, IoT, Cloud computing, etc and the explosion of data that these technologies rely on, it is absolutely important to manage the data in intelligent and efficient ways. To operate any business successfully, whether it is big or small, proper data management is quite crucial. This is where the “Data Transformers Podcast” comes to light. This podcast bridges the gap between business goals and technology initiatives to accelerate digital transformation by focusing on Data.

Hosted by Peggy Tsai and Ramesh Dontha, the “Data Transformers Podcast” was launched on November 11, 2020. Peggy and Ramesh invite guests on their podcast who are experts in the respective fields of data science, analytics, data management, and insurance just to name a few. . Here is a partial list of the guests on the podcast: Dr. Bonnie Holub. Chris Cheatham, Abel Aboh, Vin Vashishta, Shefali

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New GeekWire podcast explores the future of retail, work, and more

a man holding a sign posing for the camera: GeekWire’s John Cook, left, and Northern Trust’s Jordon Voss host the new podcast, 2025, Tomorrow, Today.

© Provided by Geekwire
GeekWire’s John Cook, left, and Northern Trust’s Jordon Voss host the new podcast, 2025, Tomorrow, Today.

Technology was already transforming the world, and the pandemic has hit fast-forward on many of those changes. So what will things look like in another few years?

We’ll answer that question in many different forms on the podcast, 2025: Tomorrow, Today. This new podcast, produced by Geekwire Studios, in partnership with Northern Trust, features thought-provoking conversations about the future of work, shopping and more, with top thinkers in business and technology.

It’s co-hosted by Jordon Voss, Northern Trust senior vice president; and John Cook, GeekWire co-founder and publisher.

Check out a preview above, and subscribe to 2025: Tomorrow, Today in Apple Podcasts, Google Podcasts, Spotify, Stitcher or any podcast app. We’ll be back tomorrow with more from the first episode, exploring the question of whether shopping malls can survive —

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GeekWire Podcast: AI that writes your emails; Tom Alberg profile; return of the Trivia Contest

Here’s what we’re talking about on the GeekWire Podcast this week:

OthersideAI thinks it can help you be more productive by using artificial intelligence to write your emails for you. But is that really a good idea? The months-old firm announced a $2.6 million seed round this week. It’s one of several startups creating email products based on OpenAI’s GPT3 language processing technology. We talk about the long-term implications for the industry and for humanity.

Tom Alberg was an internet financial pioneer when he became one of the first investors in Amazon in 1995. He didn’t stop there. He was also one of the founders of Madrona Venture Group, a venture capital firm that has backed some of the Northwest’s biggest tech companies. But what’s especially notable about Alberg, at age 80, is his continued focus on what’s next. We share highlights and takeaways from this new GeekWire profile

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Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

The MarketWatch News Department was not involved in the creation of this content.

Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.

With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. The acquisition follows Spotify’s launch of Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency

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Spotify Buys Megaphone in $235 Million Bet on Podcast Ad Technology

Spotify will pay $235 million to acquire Megaphone, a podcast advertising technology company that lets creators monetize their audio content — part of the company’s ongoing bet to dominate the podcast monetization market.

Megaphone is based in Sweden, as is Spotify, but works with clients globally including podcast distributors Slate, iHeart Radio, Cadence13, Marvel and Stuff Media (which produces the popular “How Stuff Works” podcast).

Spotify will purchase Megaphone from its current owner, media outfit Graham Holdings. Spotify didn’t clarify when the acquisition would close and noted, “the transaction is subject to customary regulatory review, and it is business as usual until closing.”

The deal complements Spotify’s existing work on podcast advertising — earlier in the year Spotify launched a technology called Streaming Ad Insertion to better serve podcast listeners relevant ads based on digital marketing data. The company said in a statement Tuesday the preliminary results of this new

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Spotify is acquiring podcast hosting company Megaphone for $235 million

Spotify’s making another big podcasting acquisition. This time, it’s buying podcast hosting company Megaphone for $235 million, according to a source close to the companies. The deal doesn’t affect Spotify’s own podcasts — it already hosted its shows on Megaphone — but it does mean more shows will have access to Spotify’s proprietary ad insertion technology, called Streaming Ad Insertion.

SAI functions similarly to typical dynamic podcast ads, which are targeted based on a listener. But in Spotify’s case, the ads are inserted in real time as opposed to being swapped out ahead of a listen. This means Spotify’s system is making real-time decisions about which ads a specific listener should hear based on their data and also based on the goals of the various ad deals Spotify is currently running.

This acquisition means all podcasts currently hosted on Megaphone will gain access to SAI after the deal closes. No

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