TV’s “upfront” sales session is more or less over. But that doesn’t mean A+E Networks has closed the sales window.
The company, which operates A&E, History, Lifetime and several other cable networks, plans to hold a half-hour showcase to highlight its 2021 programming. The preview will be made available between October 27 and 29, and will feature appearances by Tim Allen, Laurence Fishburne, Morgan Freeman, Salt-N-Pepa, Wendy Williams and others, who will help highlight more than 1500 hours of original content.
“Our business is 52 weeks a year and that’s why it is critical for content providers to have an enormous cache of immediately available, premium content. We are so fortunate to have a programming team that delivers a continuous pipeline of exciting projects across our distinctive brands,” said Peter Olsen, president of ad sales for A+E Networks, in a statement. “We continue to provide brand clarity to our audiences