Facebook to reimburse some advertisers after miscalculating effectiveness data

LONDON — Facebook is repaying some advertisers after misreporting one of the measures of their ads’ likely effectiveness over the course of a year.

The company’s “conversion lift” tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020.

Facebook fixed the error in September and is now offering a credit to clients “meaningfully affected” by the bug.

Conversion lift helps brands understand how ads lead to sales, using a “gold-standard methodology” that links ads on Facebook’s platforms, including Instagram, to business performance, according to an explanation of the tool on Facebook’s website.

The free tool shows ads to separate test and control groups and then compares sales conversions for each. Then, based on the results of the study, an advertiser can decide how much to spend on the social network.

But advertisers were only alerted to the error this month, according to a report

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Abbott announces $420 million to reimburse schools for COVID-19 technology purchases

The state will use $420 million in CARES Act funding to reimburse Texas school districts for laptops and mobile wifi hotspots they purchased to help students with remote learning, Gov. Greg Abbott announced Wednesday.

The new reimbursement program dovetails with the state’s Operation Connectivity initiative, which aims to provide internet access and devices to students who lack such technology at home. The Texas Division of Emergency Management already has reimbursed some school systems that bought technology after campuses closed to slow the spread of COVID-19 in March.

“This reimbursement program will significantly ease the financial burden on Texas public schools that have purchased these crucial eLearning devices and also helps ensure that more students have access to these devices as needed,” Abbott said in a statement.

The CARES Act set aside $13 billion to help schools weather the pandemic, about $1.3 billion of which went to Texas. Prior to this

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