Affective Software Inc., the startup founded by the leaders of the famed Gottman Institute, is releasing a new portal and products to harness technology in assessing and improving relationships.
The startup, which first revealed its plans back in May, has raised $400,000 in new funding from angel investors, adding to previous seed funding and bringing the company’s total to date to $2.9 million.
Affective Software was co-founded by Drs. John and Julie Gottman, who found fame with their research-based love and therapy Institute and the so-called “Love Lab,” which opened in 1986 at the University of Washington and was considered at the time to be the world’s original couples laboratory.
Microsoft veteran Rafael Lisitsa, a longtime engineer and technology executive, is also a co-founder and is Affective’s CEO and president.
The startup uses artificial intelligence and machine learning technology to bring the Gottman’s techniques to personal computing