5 Rules to Win Back Trust, Credibility, and Digital Customers

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them.

Today’s digitally distracted consumer is led to trust only things that they see with their own eyes. They want the raw data versus a polished message.

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

I just finished a new book, “Unfiltered Marketing,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners.

I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success. I summarize the key elements of the

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Judge throws out Trump rules limiting skilled-worker visas

CHICAGO (AP) — A federal judge on Tuesday struck down two Trump administration rules designed to drastically curtail the number of visas issued each year to skilled foreign workers.

The changes applying to the H-1B visa program announced in October include imposing salary requirements on companies employing skilled overseas workers and limits on specialty occupations. Department of Homeland Security officials deemed it a priority because of coronavirus-related job losses and estimated as many as one-third of those who have applied for H-1B’s in recent years would be denied under the new rules.

U.S. District Judge Jeffrey White in California said the government didn’t follow transparency procedures and its contention that the changes were an emergency response to pandemic job losses didn’t hold water because the Trump administration has floated the idea for some time but only published the rules in October.

“The COVID-19 pandemic is an event beyond defendants’ control,

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Bay Area Council, Stanford win as Trump admin rules nixed

The Bay Area Council, Stanford University and a host of other business and educational groups scored a legal victory over the administration of President Donald Trump on Tuesday, with a federal judge tossing out new rules for the H-1B visa.

“This is a major win for our economy and for our ability to recover from the worst downturn in generations,” Bay Area Council CEO Jim Wunderman said in a statement. “H-1B workers fill an important need in our economy and provide immense benefits not only to the companies they work for but the communities where they live. Many of the leading and fastest-growing technology companies in the Bay Area have been founded by entrepreneurs from other countries who first came here on visas.”

The rules issued in October by the federal departments of Labor and Homeland Security had imposed a one-year limit on placement of H-1B workers at third-party firms,

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China Drafts Rules on Mobile Apps’ Collection of Personal Data | Technology News

(Reuters) – China unveiled draft guidelines on Tuesday seeking to limit the scope of mobile apps’ collection of personal data in the latest attempt to curb the sprawling technology sector.

The set of draft rules published by the Cyberspace Administration of China covers 38 types of apps from online shopping and instant messaging to ride-hailing and bike sharing.

China has increased scrutiny of its technology sector in recent weeks, last month drafting anti-monopoly rules for tech firms.

It has also expressed concerns about data protection and consumer rights, while authorities have on a number of occasions ordered apps to be suspended for mishandling user information.

“In recent years, mobile internet applications have been widely used and have played an important role in promoting economic and social development and serving people’s livelihoods,” the cyber administration said in a statement.

“At the same time, it is common for apps to collect …

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Judge rules in favor of 3Shape and denies dismissal of Lawsuit Against Align Technology for Alleged Abuse of Monopoly Power

COPENHAGEN, Denmark–(BUSINESS WIRE)–Nov 26, 2020–

3Shape, a leading innovator and manufacturer of 3D digital scanners and CAD/CAM software solutions for dental practices and labs, announced today that the Chief Judge Leonard P. Stark has denied Align Technology’s motion to dismiss the lawsuit 3Shape filed against Align Technology for allegedly acting illegally to block competition for scanners for orthodontic treatment, including for clear aligners.

The lawsuit, styled 3Shape TRIOS A/S v Align Technology, Inc., was filed in the U.S. District Court for the District of Delaware on August 28, 2018.

“3Shape believes that this ruling clearly shows that our claims against Align for monopoly abuse in the United States have merit. Align’s anticompetitive behavior needs to stop, and we are now even more confident that the court will agree with us in its final verdict,” said Jakob Just-Bomholt, CEO of 3Shape.

Align’s actions have raised costs for both dentists and patients

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UK To Impose Tougher Rules On Google, Facebook

Britain announced Friday it will set up a watchdog to regulate tech giants such as Facebook and Google, help protect smaller competitors and give consumers more control over personal data.

Britain’s announcement comes as US tech giants are facing increasing scrutiny around the world over their power and as other countries step up their regulatory powers.

“Our new, pro-competition regime for digital markets will ensure consumers have choice, and mean smaller firms aren’t pushed out,” said Business Secretary Alok Sharma.

The measures are due to come into force after Britain goes it alone at the end of a post-Brexit transition period from the European Union.

Next month the EU is to present its own major legislation called the Digital Services Act, which will set out rules for strict oversight over big tech.

Britain’s Department for Culture, Media and Sport said the new regulator, the Digital Markets Unit, will “govern the

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Britain to curb Google and Facebook with tougher competition rules

LONDON (Reuters) – Britain will impose a new competition regime next year to prevent Google and Facebook using their dominance to push out smaller firms and disadvantage consumers.

The code will be enforced by a dedicated unit within the Competition and Markets Authority (CMA), which this year said it needed new laws to keep the tech giants in check.

Google and Facebook dominate digital advertising, accounting for around 80% of 14 billion pounds spent in 2019, Britain’s competition regulator the CMA said.

The two U.S. companies have said they are committed to working with the British government and regulator on digital advertising, including giving users greater control over their data and the ads they are served.

While “unashamedly pro-tech”, Britain’s Digital Secretary Oliver Dowden said there was a growing consensus that the concentration of power in a small number of companies was curtailing growth, reducing innovation and having negative impacts

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Broke your smartphone? ‘Right to repair’ rules just took another step forward

‘Right to repair’ calls for more transparency around the lifespan of tech products and better availability of repair instructions.

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Europe has taken a significant step towards introducing better device repair rules for consumers.

Image: iStock/ golubovy

The European Parliament has voted in favor of “right to repair” rules for Europe that would make it easier for consumers to repair their own devices, while also cracking down on practices used by manufacturers to shorten the lifespan of their products.

The European Commission announced plans for new “right to repair” rules covering smartphones, tablets and laptops in March 2021 as part of wider efforts to tackle e-waste and help Europe on its path to becoming climate-neutral by 2050.

The proposal seeks to make repairs more appealing and easier to access by consumers, either by extending guarantees from manufacturers, providing guarantees for replaced parts, or by providing better access to information on device

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EU takes a leap forward in supporting consumer device ‘right to repair’ rules

The European Parliament has signaled a move toward ‘right to repair’ rules in order to improve consumer choice and confidence in tech products. 

On Wednesday, members of the EU parliament voted to support consumers’ “right to repair,” with 395 in favor, 94 against, and 207 abstentions.

The vote backs wider aspirations of the EU Commission (EC) in increasing the durability and longevity of electronics in order to reduce levels of e-waste across the region. 

See also: Macs can now be repaired by some independent shops, says Apple

In March, the EC laid out a number of proposals including the right to repair consumer products including PCs, smartphones, and tablets, as well as potential rules requiring devices to be designed with sustainability, energy efficiency, and recycling suitability in mind.

The measures were proposed as part of the EC’s Circular Economy Action Plan (.PDF), a framework for creating “a regenerative growth model

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Tech giants face fines or even break-up if they breach new rules: EU’s Breton

BRUSSELS (Reuters) – Tech giants that break new EU rules aimed at curbing their powers could face fines, be ordered to change their practices or even be forced to break up their European businesses, the bloc’s digital chief Thierry Breton said on Wednesday.

Breton’s comments come two weeks before he is due to present draft rules known as the Digital Services Act (DSA) and Digital Markets Act (DMA), which are likely to affect big U.S. players Google, Apple, Amazon, Facebook and Microsoft.

The DSA will force tech companies to explain how their algorithms work, open up their advertising archives to regulators and researchers, and do more to tackle hate speech, harmful content and counterfeit products on their platforms.

The DMA takes aim at online gatekeepers with a list of requirements, such as sharing certain kinds of data with rivals and regulators; and outlawed practices, such as favouring their own services.

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