Why The Software Technology Company Of The Future Might Not Sell Software
Gary M. Shiffman, Ph.D. is the Founder and CEO of Giant Oak and Consilient, the creator of Giant Oak Search Technology (GOST) and DOZER.

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In the digital economy, data abounds. IDC’s Global Datasphere Forecast predicts that the digital economy will create more data in the next three years than was generated in the last 30 years combined. There’s enormous power in all that data, but it takes a great deal of work to unlock it. Data is complicated, and in order to make data make sense, someone needs to clean it, organize it, interpret it and put it to use.
As Microsoft CEO Satya Nadella once said, “Every company is a software company.” That’s in part because software is the principal tool for harnessing data and putting it to work. But the value of software has changed.
In a world of open-source software, software code is no longer a