Discovery, home to HGTV, Food Network, and Discovery Channel’s annual Shark Week, is entering the streaming space with Discovery Plus.
Details about the streamer will be revealed at a special event this afternoon, but CNBC reports that Discovery Plus will start at $4.99 with an ad-supported tier, along with a $6.99 ad-free option. The streaming service will launch in January 2021, but it’s unclear if that’s just in the United States or also internationally. CNBC also reports that Discovery is partnering with Verizon to give the telecom company’s 55 million customers a free year of ad-free Discovery Plus. It’s the same move that Disney did with Verizon when the company launched Disney Plus.
The company’s collection of notable brands is likely what executives are banking on. CEO David Zaslav spoke about the company’s approach at a recent conference, as reported by The Hollywood Reporter, noting that “super fans” will want