Samsung continues to dominate the global smartphone market as of August 2020 with a market share of 22 percent, research firm Counterpointed stated in its latest report. Notably, the South Korean smartphone maker also holds the top spot of the smartphone market in India for three months straight i.e. from July to August this year. The Counterpoint report also noted that Samsung in August reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from “opportunities arising due to anti-China sentiments in the country.”
Meanwhile, Chinese smartphone maker Huawei’s global market share plunged to 16 percent in August due to the US trade sanctions imposed by the US President Donald Trump administration. Interestingly, Huawei in April dominated the global smartphone market with a 21 percent share.