A Dutch extreme athlete, famous for his ability to withstand freezing temperatures, and breaking world records along the way; Wim Hof is a man on a mission. Millions swear by his simple, accessible exercises, known as the Wim Hof Method. He believes this method, the basis of which dates back centuries, is the key to unlocking the unlimited power of the mind and he’s collecting the science to make that a fact.
The Wim Hof Method, outlined in the book of the same title, involves a combination of breathing techniques and cold exposure with benefits including cognitive function, stress reduction and overall wellbeing. The method has application for endurance and strength athletes, but also for entrepreneurs and business leaders.
After probing Hof during an exclusive interview, he assured me that his method was replicable: “What I can