Earlier this year, human rights and privacy groups including the Electronic Frontier Foundation and Human Rights Watch wrote to Apple, asking why it was delaying the introduction of a feature that would force apps to receive explicit opt-in from iPhone users before tracking them. Apple responded, according to Bloomberg, with a letter slamming Facebook.
Apple rolled out the privacy-enhancing feature in iOS 14 in September but hasn’t made it mandatory for developers to enable yet. The groups wrote in a letter to the tech giant stating the delay was ill-advised in the “critical weeks leading up to and following the 2020 U.S. elections, when people’s data can be used to target them with personalized political ads.”
In the letter, Apple’s global head of privacy, Jane Horvath, responded to the groups by trashing Facebook and its business model.