There is never a dull moment in the world of marketing technology. Between new technology solutions, acquisitions, constant updates, and more, it isn’t easy to track things. And there is no sign of things slowing down. Scott Brinker, VP Platform Ecosystem at Hubspot and Program Chair for the Martech Conference, shared the five trends in martech at the latest Martech Conference, and it’s enough to make any marketer dizzy.
Five martech trends to track
In his keynote address at the conference, Brinker outlined what he’s seeing as the key trends that will lead us in the next decade:
1. No-code and the democratization of technology. We already see no-code, low-code platforms in organizations today, but Brinker said there will be an explosion of tools that let non-tech people create things like landing pages, websites, applications, interactive content, forms, and more. The bulk of the tools we see in this