5 Rules to Win Back Trust, Credibility, and Digital Customers

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them.

Today’s digitally distracted consumer is led to trust only things that they see with their own eyes. They want the raw data versus a polished message.

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

I just finished a new book, “Unfiltered Marketing,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners.

I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success. I summarize the key elements of the

Read More

‘Trust the science,’ until the science doesn’t support the nanny state

After some bureaucrats decided that strip clubs can be open while schools can’t and that bars and restaurants can be open although churches can’t, unelected bureaucrats are now contemplating changing the definition of “moderate drinking” for men from two drinks to one. I don’t know if this government intervention is worth taking up our pitchforks and storming the Capitol over, but it at least makes it extremely clear that our government is taking its role as a nanny state seriously. The hard part is stopping this overreach.



a glass of beer


© Provided by Washington Examiner


Let’s take a closer look at this proposed change to see just how severe the problem is.

Loading...

Load Error

Every five years, the Department of Health and Human Services publishes new dietary guidelines. With the next update due in December, the Dietary Guidelines Advisory Committee has published its recommendations. Ever since the introduction of guidelines in 1980, the

Read More

Guggenheim says it could invest up to $530 million in a bitcoin trust as the cryptocurrency flirts with new record highs | Currency News | Financial and Business News


  • Guggenheim Partners revealed in a Friday regulatory filing that its Macro Opportunities Fund holds the right to invest up to 10% of its net asset value in Grayscale Bitcoin Trust.
  • The trust solely invests in bitcoin, and a 10% bet from Guggenheim’s fund equates to roughly $530 million.
  • The filing comes as bitcoin climbs back above $19,000 after tumbling through the Thanksgiving holiday. Though the token has more than doubled through the year, it still trades below its 2017 record of $19,783.06.
  • Watch bitcoin trade live here.

Guggenheim Partners is the latest Wall Street firm to show interest in bitcoin, and a Friday regulatory filing signals the firm could make a massive investment in the soaring cryptocurrency.

Guggenheim revealed its Macro Opportunities Fund holds the right to invest up to 10% of its net asset value in Grayscale Bitcoin Trust, according to a Securities and Exchange Commission

Read More

Guggenheim Fund Reserves Right to Put Up to 10% in Bitcoin Trust

(Bloomberg) — Count Guggenheim Partners LLC among those institutional investors casting an eye on cryptocurrencies.

Loading...

Load Error

Guggenheim is reserving the right for its $5.3 billion Macro Opportunities Fund — which aims for total return via fixed income and other debt and equity securities — to invest in the Grayscale Bitcoin Trust. The trust’s shares are solely invested in Bitcoin, and track the digital asset’s price less fees and expenses.

“The Guggenheim Macro Opportunities Fund may seek investment exposure to Bitcoin indirectly through investing up to 10% of its net asset value in Grayscale Bitcoin Trust,” the firm said in a filing Friday to the U.S. Securities and Exchange Commission.

Investments in Bitcoin would put Guggenheim and its Chief Investment Officer Scott Minerd in with the likes of Paul Tudor Jones and Stan Druckenmiller, who have already said they’ve put money into the digital asset. The largest cryptocurrency has had

Read More

Wellcome has a new trust in technology

(Image sourced via the Wellcome Collection)

Eileen Jennings-Brown has a diversity challenge. As Head of Technology for the Wellcome Trust, the independent global charitable foundation, she has a diverse set of internal and external customers, and each believes they have unique technology requirements. But the technology leader from Scotland and her team have developed a common operating model for the entire organisation, and also methods to meet specialist requirements.

Wellcome supports science to solve the urgent health challenges facing everyone. We support discovery research into life, health and wellbeing, and we’re taking on three worldwide health challenges: mental health, global heating and infectious diseases.

Headquartered in central London, Wellcome owes its philanthropic heritage to an American, Sir Henry Welcome, who moved to the UK in 1880 to set up a pharmacy business, one which thrived and became one of the most important global makers of treatments and invented the pill.

Read More

Trust The Science, But Celebrate The Business Of Covid-19 Vaccines

Written with Mahka Moeen

When it comes to fighting a pandemic like Covid-19, most people trust the science. They have less confidence in business to do the right thing. Industry leaders score high in competence on the 2020 Edelman Trust Barometer, but low on ethics.

Companies racing to deliver vaccines might have to confront that perception in the coming weeks. Even if they solve all the associated challenges in record time, public appreciation for their work might not climb.

Many people simply won’t notice. They read news reports of research teams developing vaccines at Pfizer, BioNTech, Moderna and AstraZeneca, and they applaud the power of science. Then they wait for supplies to show up at their local clinics. 

Nobody doubts this will happen. The worst-case scenario would be rationing during the initial months, which might cause jostling for position at the front of the line. Yet no one imagines

Read More

Amazon Pharmacy is going to be the first big test of public trust in Prime and will expose the company to more scrutiny



Jeff Bezos wearing a suit and tie: Amazon CEO Jeff Bezos. c


© Provided by Business Insider
Amazon CEO Jeff Bezos. c

  • This week Amazon launched its new Amazon Pharmacy service, selling prescription and generic medications.
  • Prime members will get a bunch of perks, including huge discounts of up to 80%.
  • By selling healthcare, Amazon Prime is getting into a market where consumers are keenly aware of how sensitive their data is, which means it will have to walk a fine line to maintain public trust.
  • Visit Business Insider’s homepage for more stories.

Amazon launched its new service Amazon Pharmacy on Tuesday, which means the company will be selling both prescription and generic medication to its US customers via its website.

Loading...

Load Error

The move was not unexpected; industry watchers have been expecting Amazon to move into delivering medications since 2018, when it acquired drug-delivery startup PillPack. The company has also been pushing into healthcare more generally since then.

Amazon Pharmacy is

Read More

Fidelity Bank & Trust Partners with Jack Henry to Support Growth with Modern Technology

MONETT, Mo., Nov. 17, 2020 /PRNewswire/ — Jack Henry & Associates, Inc. (NASDAQ: JKHY) is a leading provider of technology solutions and payment processing services primarily for the financial services industry. Its Jack Henry Banking® division announced today that Fidelity Bank & Trust has launched Jack Henry core, deposit and lending technology, gaining efficiencies and positioning for strong continued growth.

Dubuque, Iowa-based Fidelity has experienced significant growth in recent years and has nearly $1.5 billion in assets today. The bank recognized the need to select a more modern, automated core for increased support, one with robust capabilities that could competitively position Fidelity for the future. Because of Jack Henry’s flexible, integrated technology and service-focused culture, Fidelity decided to launch the SilverLake System® core in a private cloud environment. The bank replaced several vendors across its enterprise, leveraging Jack Henry for highly integrated lending and deposit solutions

Read More

Seattle-based SEIU 775 Benefits Group chooses MagnaCare’s new and expanded Technology-Powered Trust and Welfare Administration Services

Press release content from PR Newswire. The AP news staff was not involved in its creation.

NEW YORK, Nov. 11, 2020 /PRNewswire/ — MagnaCare, a third party administrator with deep expertise supporting Taft-Hartley trusts today announced Seattle-based SEIU 775 Benefits Group has chosen MagnaCare’s new and expanded Trust and Welfare Administration Services to enable contribution accounting, financial administration, employee hours administration, enrollment and eligibility determination, and COBRA administration. SEIU 775 Benefits Group will partner with MagnaCare to support its Health Benefits Trust, offering high-value, high-impact health benefits to more than 53,000 caregivers in Washington State and Montana.

For thirty years, MagnaCare has been a trusted provider of third party administration services to self-insured groups. A nationally recognized leader in health benefit solutions, MagnaCare conducts business in all 50 states. In this new relationship, MagnaCare will provide technology-powered Trust and Welfare Administration Services to SEIU 775

Read More

When scientific journals take sides during an election, the public’s trust in science takes a hit

<span class="caption">People lose faith in science when it takes a political side.</span> <span class="attribution"><a class="link rapid-noclick-resp" href="https://newsroom.ap.org/detail/Election2020WisconsinVoting/f700f11017154b8198897294aaa18cba/photo?boardId=d7f2514f50804466b15dfb81ed00d9cd&st=boards&mediaType=audio,photo,video,graphic&sortBy=&dateRange=Anytime&totalCount=15&currentItemNo=6" rel="nofollow noopener" target="_blank" data-ylk="slk:AP Photo/Wong Maye-E">AP Photo/Wong Maye-E</a></span>
People lose faith in science when it takes a political side. AP Photo/Wong Maye-E

The Research Brief is a short take about interesting academic work.

The big idea

When the scientific establishment gets involved in partisan politics, it decreases people’s trust in science, especially among conservatives, according to our recent research.

In the lead-up to the 2020 presidential election, several prestigious scientific journals took the highly unusual step of either endorsing Joe Biden or criticizing Donald Trump in their pages.

In September, the editor-in-chief of the journal Science wrote a scathing article titled “Trump lied about science,” which was followed by other strong critiques from both the New England Journal of Medicine and the cancer research journal Lancet Oncology.

Several other top publications – including Nature and Scientific American – soon followed, with overt endorsements of Biden. The statements focused on each candidate’s impact on scientific knowledge and science-based decision-making.

Read More