Jarrod Dicker, VP of commercial technology and GM of Zeus, talked with the Press Gazette about the success of Zeus Performance, which powers more than 100 sites, his team’s plans to roll out Zeus Insights and the Zeus Prime network in 2021, and how this technology suite will help position customers to compete with the big platforms.
“We’re actually building a new ecosystem with all these different publishers,” he says, explaining that the Zeus network of publishers could in the future be serious competition for “Facebook, Google and others” that currently dominate the US digital advertising market. The more publishers using Zeus, the greater the appeal for advertisers.
Zeus customer the Seattle Times also weighed in with their experience:
Kati Erwert, the Seattle Times’ senior vice-president for product, marketing and public service, described her publisher’s experience with Zeus so far as “extremely successful”.
“We launched in January of 2020 with