How Jeff Bezos’ Washington Post is taking on Google and Facebook with ‘insanely unique’ ad technology for publishers

Jarrod Dicker, VP of commercial technology and GM of Zeus, talked with the Press Gazette about the success of Zeus Performance, which powers more than 100 sites, his team’s plans to roll out Zeus Insights and the Zeus Prime network in 2021, and how this technology suite will help position customers to compete with the big platforms.

“We’re actually building a new ecosystem with all these different publishers,” he says, explaining that the Zeus network of publishers could in the future be serious competition for “Facebook, Google and others” that currently dominate the US digital advertising market. The more publishers using Zeus, the greater the appeal for advertisers.

Zeus customer the Seattle Times also weighed in with their experience:

Kati Erwert, the Seattle Times’ senior vice-president for product, marketing and public service, described her publisher’s experience with Zeus so far as “extremely successful”.

“We launched in January of 2020 with

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Faraday Future Partners With MIVOLT (M&I Materials) to Announce a Unique Fully Submerged Battery Cooling System

  • Faraday Future to Utilize Fully Submerged Battery Cooling Technology in the All-new FF 91 Luxury EV
  • Faraday Future and MIVOLT Recently Collaborated on a Joint Industry Discussion That Took an In-depth Look at EV Battery Technology Using Submerged Cooling
  • Faraday Future’s Battery Technology Will Give the Upcoming FF 91 a Projected Range of up to 378 Miles*

 

Faraday Future (FF), a California-based global shared intelligent mobility ecosystem company, today announced that it is partnering with MIVOLT on a fully submerged battery cooling system for the FF 91 luxury EV. MIVOLT will provide FF with advanced dielectric coolant materials that will support FF’s existing patented liquid cell submerged onboard cooling system, which includes a self-contained and fail-safe architecture battery pack design.

FF and MIVOLT recently collaborated on “Going Further,” a live, joint webcast that took an in-depth look at EV battery technology using submerged cooling. Experts from both companies –

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Scientists discover ‘beautiful and unique’ gelatinous sea animal

Scientists like to get their hands on things when possible, especially when describing new animal species. A team of National Oceanic and Atmospheric Administration researchers, however, embraced a hands-off approach when it came to a surprising underwater find: a new species of comb jelly.



a fish swimming under water: Researchers described the newly discovered Duobrachium sparksae based on high-definition video footage alone. NOAA


© Provided by CNET
Researchers described the newly discovered Duobrachium sparksae based on high-definition video footage alone. NOAA



a fish swimming under water: Researchers were able to describe the newly discovered Duobrachium sparksae based on high-definition video footage alone.


© NOAA

Researchers were able to describe the newly discovered Duobrachium sparksae based on high-definition video footage alone.


“It’s unique because we were able to describe a new species based entirely on high-definition video,” said NOAA Fisheries scientist Allen Collins in a statement Nov. 20.

The NOAA team named the translucent animal Duobrachium sparksae. It’s a ctenophore, popularly known as a comb jelly. Not to be confused with jellyfish, comb jellies are ethereal, gelatinous and carnivorous denizens of the deep. 

The new species dwells off the coast of

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America’s unique brand of entrepreneurism is, and always has been, a source of hope for the future

Many of us started the new decade with high hopes and renewed aspirations, and instead, this year delivered a devastating blow. For all the setbacks and losses we’ve experienced, a brighter future remains. We can still look forward to a thriving entrepreneurial environment and fruitful innovations that can continue to improve lives and open new opportunities and horizons.

From afar, the state of American entrepreneurialism seems like a Jackson Pollock painting — messy, disorganized and without a central intent or focus. In one slice of the country, there may be a new and flourishing entrepreneurial endeavor, and yet that same company and idea might be illegal in a different part of the country. America has one the of the highest startup failure rates across the globe, yet we produce the greatest share of the world’s “unicorn startups” — private companies that are deemed highly-valued and successful, such as Facebook, Amazon

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Microsoft’s Xbox Adaptive Controller Went Through A Unique Evolution During The Design Process

Microsoft has focused a lot of energy over the last few years into making Xbox more accessible, with the Xbox Adaptive Controller being a positive step towards addressing the unique needs of players. A product of the Xbox accessibility movement and a team of engineers in the Xbox gaming division, the controller went through numerous iterations when it was in development. Direct feedback from gaming and disabled communities helping to shape the final product into its current form.

“The Xbox Adaptive Controller looks absolutely nothing like the first prototype created,” Brannon Zahand, Microsoft’s senior gaming accessibility program manager, explained to Game Informer. “It changed many, many times over the course of development. The reason was that we built the device with the Gaming & Disability Community, not for them. As such, feedback constantly was rolling in that forced us to continually re-examine the design of the product during development.”

Microsoft

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Researchers uncover the unique way stem cells protect their chromosome ends — ScienceDaily

Telomeres are specialised structures at the end of chromosomes which protect our DNA and ensure healthy division of cells. According to a new study from researchers at the Francis Crick Institute published in Nature, the mechanisms of telomere protection are surprisingly unique in stem cells.

For the last 20 years, researchers have been working to understand how telomeres protect chromosome ends from being incorrectly repaired and joined together because this has important implications for our understanding of cancer and aging.

In healthy cells, this protection is very efficient, but as we age our telomeres get progressively shorter, eventually becoming so short that they lose some of these protective functions. In healthy cells, this contributes to the progressive decline in our health and fitness as we age. Conversely, telomere shortening poses a protective barrier to tumour development, which cancer cells must solve in order to divide indefinitely.

In somatic cells, which

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Sit down for this: Wheels starts deploying its unique style of scooters as part of Seattle sharing program

The Wheels electric scooter differs from competitors because riders sit rather than stand on the devices. (Wheels Photo)

The third option in the City of Seattle’s Scooter Share Program hit the streets on Monday as Wheels started deploying its unique, sit-down electric scooters.

Wheels was granted a permit along with Lime and LINK as part of a micro-mobility program authorized by the Seattle City Council in September. Like bike sharing, the free-floating scooters are intended to be another transportation option, accessible through a smartphone app, in neighborhoods across Seattle.

Wheels emerged from the selection process as the “most accessible option” because of its seated scooter. Unlike traditional stand-up models, the Wheels model is intended to offer greater stability because of its lower center of gravity. The company says that accessibility has attracted a broader demographic of riders, including half who are women and a third who are over the age

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Inaccessible for now, unique site may hold secrets of past — ScienceDaily

Scientists have detected what they say are the sediments of a huge ancient lake bed sealed more than a mile under the ice of northwest Greenland — the first-ever discovery of such a sub-glacial feature anywhere in the world. Apparently formed at a time when the area was ice-free but now completely frozen in, the lake bed may be hundreds of thousands or millions of years old, and contain unique fossil and chemical traces of past climates and life. Scientists consider such data vital to understanding what the Greenland ice sheet may do in coming years as climate warms, and thus the site makes a tantalizing target for drilling. A paper describing the discovery is in press at the journal Earth and Planetary Science Letters.

“This could be an important repository of information, in a landscape that right now is totally concealed and inaccessible,” said Guy Paxman, a postdoctoral

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The CDC has become enmeshed in politics. But it’s not unique to the Trump administration.

The Trump administration’s interference may be egregious, but the CDC’s vulnerability to such obtrusion is rooted in something more fundamental. Since the 1960s, the CDC has guided public health measures by estimating risk, balancing one risk against another and making recommendations to the public on how to minimize risk.

This mode of operation is by now woven into the fabric of public health expertise in the United States and worldwide. Yet in its very nature, risk assessment reflects political and value choices and involves trade-offs. Risk assessments demonstrate what costs — in terms of illness, economics or other societal harms — are acceptable for what perceived benefits. No matter how objective they attempt to be, agencies working in risk assessment are vulnerable to political manipulation because they must make choices about costs and benefits, and such choices are inherently political.

As far back as the 1970s, federal agencies adopted the

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A unique pre-Columbian manuscript and the mystery behind its colors

A unique pre-Columbian manuscript and the mystery behind its colors
The Nahuan (i.e. “Aztec”) divinatory manuscript, also known as Codex Cospi, represents a rare example of a pre-Columbian “book”. Credit: Luca Sgamellotti

The Codex Cospi is one of the few Aztec ‘books’ in the world and it is kept at Bologna University Library. A new research project will investigate with unprecedented detail the painting techniques and tools with which it was made.


There are very few pre-Columbian manuscripts in the world; the Codex Cospi is one of them. These days, this manuscript is being analyzed at Bologna University Library in collaboration with Palazzo Poggi Museum (University Museum System). Using cutting-edge non-invasive techniques, researchers will try to figure out the composition of the bright colors with which the codex was embellished between the end of the 15th century and the beginning of the 16th.

Carisbo Foundation provided the funding (Art and Culture grant) to the Department of History, Cultures, and Civilization

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