On Facebook, Comments About ‘Whites,’ ‘Men,’ And ‘Americans’ Will Face Less Moderation

Topline

Facebook has shifted a long-standing policy of so-called “race-blind” hate speech moderation to consider the detection and deletion of certain comments about “whites,” “men,” and “Americans” low-priority compared to those about historically marginalized groups.  

Key Facts

First reported by The Washington Post on Thursday morning and confirmed to Forbes by a Facebook spokesperson, Facebook says it has been working on Project WoW—an effort to better detect and delete content that it considers to be “the worst of the worst”—since 2019.

Facebook now differentiates between slurs directed toward certain groups, like Blacks, Muslims, the LGBTQ+ community and Jews, and those who haven’t been historically marginalized. 

As of now, the application is relatively limited: Facebook has changed its proactive technology to stop identifying a certain subset of comments about “Whites,” “men” and “Americans” that would be taken down if they referenced other groups. 

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